# Instalab Brand Identity

A complete profile of **Instalab**'s visual system — colors, typography, components, and personality — extracted from https://www.instalab.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/instalab
- Machine-readable JSON: https://characterquilt.com/branding/instalab.json
- Per-page llms.txt: https://characterquilt.com/branding/instalab/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #4A5568 |
| Accent | #0CA37F |
| Body Font | Source Sans 3 |
| Heading Font | Source Sans 3 |

## Color Palette

- primary: #4A5568
- secondary: #E7F6F2
- accent: #0CA37F
- background: #F9FBFC
- textPrimary: #0CA37F
- link: #0CA37F

## Typography

- primary: Source Sans 3 — https://fonts.google.com/specimen/Source+Sans+3
- heading: Source Sans 3 — https://fonts.google.com/specimen/Source+Sans+3

## Visual Assets

- Favicon: https://www.instalab.com/favicon.ico
- Social card (og:image): https://instalab.s3.amazonaws.com/images/1769092375671-how-long.jpg

## UI Components

- input: background=#FFFFFF, textColor=#161718, borderColor=null, borderRadius=5px, shadow=none
- buttonPrimary: background=#0CA37F, textColor=#FFFFFF, borderRadius=5px, shadow=rgba(0, 115, 70, 0.2) 0px 2px 0px 0px
- buttonSecondary: background=#FFFFFF, textColor=#161718, borderColor=#F0F0F0, borderRadius=8px, shadow=rgba(0, 0, 0, 0.02) 0px 2px 4px 0px

## Brand Personality

Tone: professional · Energy: medium · Audience: health-conscious individuals

## Instalab Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Alanine Aminotransferase (ALT) | Instalab**
  - Image: https://instalab.com/img/collection/tubes-fallback-image.webp
  - Source: https://instalab.com/test/alt?srsltid=AfmBOor4B70Yzn_GPI6HMkDscShmhF9qYnhApzAd3IgfIGZuAN9SEZKY
- **Instalab Brief | Instalab**
  - Image: https://www.instalab.com/_next/image?url=https%3A%2F%2Finstalab-blog.s3.us-east-1.amazonaws.com%2Furic-acid.png&w=640&q=75
  - Source: https://www.instalab.com/research?srsltid=AfmBOooR5_CfcFte2QK6eGYD7cWtkazEuZY-_9s4c_3Z-lU6UOMTZJh6
- **Who is Tom Newman?**
  - Image: https://i.vimeocdn.com/video/2003182335-ca74647ae27e5f3c6c66bcb0543bcb3abaea5e5177c1464f7f082ca92caf8ebd-d?f=webp
  - Source: https://instalab.com/tom-newman?srsltid=AfmBOopZkGQTf8ToFUrcwuiXo2RUIUV2GjTM6MB1kYRpBffiNfBycM37
- **DEXA Body Composition | Instalab**
  - Image: https://instalab.s3.amazonaws.com/products/dexa/dexa-scan.webp
  - Source: https://www.instalab.com/dexa-body-composition?srsltid=AfmBOoqckthEmu-qjjO-Va2zokkoR2IiKa7dj3vyxArHdVpGsS9Bik2O
- **Galleri® Multi-Cancer Early Detection Test | Instalab**
  - Image: https://instalab.s3.amazonaws.com/img/genetics/oralcollect-demo.webp
  - Source: https://www.instalab.com/galleri-test?srsltid=AfmBOooz_zZ7f4MPSJeHm-7qlOyjCBzg_wFpS9j7RxJZDmyKCus1pIrU
- **Advanced Heart Health Panel | Instalab**
  - Image: https://instalab.s3.amazonaws.com/img/cleerly/cleerly-scan.webp
  - Source: https://www.instalab.com/heart-health-test?srsltid=AfmBOooVuthKKNQ0CJzumhwTgC5rr7jOjuG4YLKTzbdILRyBTrx68vZV

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Source Sans 3",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#4A5568",
    "secondary": "#E7F6F2",
    "accent": "#0CA37F",
    "background": "#F9FBFC",
    "textPrimary": "#0CA37F",
    "link": "#0CA37F"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Source Sans 3",
      "heading": "Source Sans 3"
    },
    "fontStacks": {
      "heading": [
        "Source Sans 3",
        "sans-serif"
      ],
      "body": [
        "Source Sans 3",
        "sans-serif"
      ],
      "paragraph": [
        "Source Sans 3",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "13px",
      "h2": "13px",
      "body": "13px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#161718",
      "borderColor": null,
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#0CA37F",
      "textColor": "#FFFFFF",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "rgba(0, 115, 70, 0.2) 0px 2px 0px 0px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#161718",
      "borderColor": "#F0F0F0",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0.02) 0px 2px 4px 0px"
    }
  },
  "images": {
    "favicon": "https://www.instalab.com/favicon.ico",
    "ogImage": "https://instalab.s3.amazonaws.com/images/1769092375671-how-long.jpg"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No candidate clearly represents the Instalab brand in the header area. All candidates are located in the body and do not match typical brand logo placement.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Join Membership",
      "reasoning": "Button #0 'Join Membership' uses the vibrant brand color #0CA37F, indicating a primary call-to-action. It is action-oriented and uses a strong CTA text."
    },
    "secondary": {
      "index": 5,
      "text": "Explore All Tests",
      "reasoning": "Button #5 'Explore All Tests' has a different background color (#FFFFFF) and serves as a secondary action with a more informative purpose."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "health-conscious individuals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No candidate clearly represents the Instalab brand in the header area. All candidates are located in the body and do not match typical brand logo placement.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```