InstaKin Brand Identity

A complete profile of InstaKin's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #101828
• secondary: #C9E8E5
• accent: #4A5565
• background: #FFFFFF
• textPrimary: #4A5565
• link: #4A5565

Typography

• primary: Geist — https://fonts.google.com/specimen/Geist
• heading: Geist — https://fonts.google.com/specimen/Geist

Visual Assets

• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=transparent, textColor=#FFFFFF, borderColor=#1E2939, borderRadius=16px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: families looking for convenience services

InstaKin Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• InstaKin App - App Store
  • Image:
  • Source: https://apps.apple.com/us/app/instakin/id1543515433

Working with these fonts

Not found on Google Fonts? Here is a suggested flow:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
   {
     "family": "Geist",
     "role": "unknown"
   }
 ],
 "colors": {
   "primary": "#101828",
   "secondary": "#C9E8E5",
   "accent": "#4A5565",
   "background": "#FFFFFF",
   "textPrimary": "#4A5565",
   "link": "#4A5565"
 },
 "typography": {
   "fontFamilies": {
     "primary": "Geist",
     "heading": "Geist"
   },
   "fontStacks": {
     "heading": [
       "Geist"
     ],
     "body": [
       "Arial",
       "Helvetica",
       "sans-serif"
     ],
     "paragraph": [
       "Geist"
     ]
   },
   "fontSizes": {
     "h1": "60px",
     "h2": "48px",
     "body": "24px"
   }
 },
 "spacing": {
   "baseUnit": 8,
   "borderRadius": "0px"
 },
 "components": {
   "buttonPrimary": {
     "background": "transparent",
     "textColor": "#FFFFFF",
     "borderColor": "#1E2939",
     "borderRadius": "16px",
     "borderRadiusCorners": {
       "topLeft": "16px",
       "topRight": "16px",
       "bottomRight": "16px",
       "bottomLeft": "16px"
     },
     "shadow": "none"
   }
 },
 "images": {
   "favicon": "https://instakin.com/apple-touch-icon.png",
   "ogImage": "https://instakin.com/og-image.jpg"
 },
 "personality": {
   "tone": "modern",
   "energy": "medium",
   "targetAudience": "families looking for convenience services"
 },
 "designSystem": {
   "framework": "tailwind",
   "componentLibrary": ""
 },
 "confidence": {
   "buttons": 0.9,
   "colors": 0.9,
   "overall": 0.9
 }
}