InstaKin Brand Identity

A complete profile of InstaKin's visual system — colors, typography, components, and personality — extracted from https://instakin.com/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/instakin
• Machine-readable JSON: https://characterquilt.com/branding/instakin.json

Quick Facts

Color Palette

• primary: #101828
• secondary: #C9E8E5
• accent: #4A5565
• background: #FFFFFF
• textPrimary: #4A5565
• link: #4A5565

Typography

• primary: Geist — Google Fonts
• heading: Geist — Google Fonts

Visual Assets

• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=transparent, textColor=#FFFFFF, borderColor=#1E2939, borderRadius=16px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: families looking for convenience services

InstaKin Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• InstaKin App - App Store
  • Image:
  • Source: App Store

Working with these fonts

Not found on Google Fonts? Instructions to follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Geist",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#101828",
    "secondary": "#C9E8E5",
    "accent": "#4A5565",
    "background": "#FFFFFF",
    "textPrimary": "#4A5565",
    "link": "#4A5565"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Geist",
      "heading": "Geist"
    },
    "fontStacks": {
      "heading": [
        "Geist"
      ],
      "body": [
        "Arial",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "Geist"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "48px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": "#1E2939",
      "borderRadius": "16px",
      "borderRadiusCorners": {
        "topLeft": "16px",
        "topRight": "16px",
        "bottomRight": "16px",
        "bottomLeft": "16px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://instakin.com/apple-touch-icon.png",
    "ogImage": "https://instakin.com/og-image.jpg"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "families looking for convenience services"
  }
}