# Instacrops Brand Identity A complete profile of **Instacrops**'s visual system — colors, typography, components, and personality — extracted from https://www.instacrops.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/instacrops - Machine-readable JSON: https://characterquilt.com/branding/instacrops.json - Per-page llms.txt: https://characterquilt.com/branding/instacrops/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #08BF08 | | Accent | #00BDD6 | | Body Font | Aptos | | Heading Font | Aptos Display | ## Color Palette - primary: #08BF08 - secondary: #111827 - accent: #00BDD6 - background: #FFFFFF - textPrimary: #39AC60 - link: #39AC60 ## Typography - primary: Aptos — https://fonts.google.com/specimen/Aptos - heading: Aptos Display — https://fonts.google.com/specimen/Aptos+Display ## Visual Assets - Logo: - Favicon: - Social card (og:image): ## UI Components - input: background=#FFFFFF, textColor=#262626, borderColor=#E5E7EB, borderRadius=12px, shadow=none - buttonPrimary: background=#00BDD6, textColor=#FFFFFF, borderRadius=9999px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px - buttonSecondary: background=#FFFFFF, textColor=#39AC60, borderColor=#39AC60, borderRadius=9999px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px ## Brand Personality Tone: modern · Energy: medium · Audience: agricultural professionals and businesses ## Instacrops Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Instacrops.AI - Smart Agricultural Solutions** - Image: - Source: https://www.instacrops.com/iot-sensors - **Instacrops.AI - Smart Agricultural Solutions** - Image: - Source: https://www.instacrops.com/ - **Instacrops.AI - Smart Agricultural Solutions** - Image: - Source: https://www.instacrops.com/instadrop - **Instacrops.AI - Smart Agricultural Solutions** - Image: - Source: https://www.instacrops.com/fruittracker - **Instacrops.AI - Smart Agricultural Solutions** - Image: - Source: https://www.instacrops.com/instadrop - **Instacrops.AI - Smart Agricultural Solutions** - Image: - Source: https://www.instacrops.com/fruittracker ## Working with these fonts Not found on Google Fonts? CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Aptos", "role": "body" }, { "family": "Aptos Display", "role": "heading" }, { "family": "Inter", "role": "unknown" } ], "colors": { "primary": "#08BF08", "secondary": "#111827", "accent": "#00BDD6", "background": "#FFFFFF", "textPrimary": "#39AC60", "link": "#39AC60" }, "typography": { "fontFamilies": { "primary": "Aptos", "heading": "Aptos Display" }, "fontStacks": { "heading": [ "Inter", "system-ui", "sans-serif" ], "body": [ "Aptos", "system-ui", "sans-serif" ], "paragraph": [ "Aptos", "system-ui", "sans-serif" ] }, "fontSizes": { "h1": "48px", "h2": "20px", "body": "20px" } }, "spacing": { "baseUnit": 4, "borderRadius": "4px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#262626", "borderColor": "#E5E7EB", "borderRadius": "12px", "borderRadiusCorners": { "topLeft": "12px", "topRight": "12px", "bottomRight": "12px", "bottomLeft": "12px" }, "shadow": "none" }, "buttonPrimary": { "background": "#00BDD6", "textColor": "#FFFFFF", "borderRadius": "9999px", "borderRadiusCorners": { "topLeft": "9999px", "topRight": "9999px", "bottomRight": "9999px", "bottomLeft": "9999px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#39AC60", "borderColor": "#39AC60", "borderRadius": "9999px", "borderRadiusCorners": { "topLeft": "9999px", "topRight": "9999px", "bottomRight": "9999px", "bottomLeft": "9999px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px" } }, "images": { "logo": "https://www.instacrops.com/uploads/logo-ic-white.min.png", "favicon": "https://www.instacrops.com/favicon.ico", "ogImage": "https://instacrops.com/uploads/meta-og.webp", "logoHref": "/", "logoAlt": "Instacrops Logo" }, "__llm_logo_reasoning": { "selectedIndex": 6, "reasoning": "Selected #6 because it is visible, located in the header, links to the homepage, and matches the brand name 'Instacrops' with appropriate alt text.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Reservar DEMO", "reasoning": "Button #0 'Reservar DEMO' uses a vibrant blue color (#00BDD6) which stands out as a primary call-to-action. The text is action-oriented, encouraging users to book a demo, which is a common primary action on service-oriented websites." }, "secondary": { "index": 5, "text": "Contáctanos", "reasoning": "Button #5 'Contáctanos' has a white background with green text and border, making it visually distinct from the primary button. It serves as a secondary action, inviting users to contact the company." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "agricultural professionals and businesses" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 6, "selectedLogoReasoning": "Selected #6 because it is visible, located in the header, links to the homepage, and matches the brand name 'Instacrops' with appropriate alt text.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```