# inSoma Bio Brand Identity

A complete profile of **inSoma Bio**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field      | Value       |
|------------|-------------|
| Primary    | #69718B     |
| Accent     | #212F45     |
| Body Font  | Segoe UI    |
| Heading Font| Segoe UI   |

## Color Palette

- primary: #69718B
- secondary: #3671FF
- accent: #212F45
- background: #FFFFFF
- textPrimary: #414553
- link: #414553

## Typography

- primary: Segoe UI — https://fonts.google.com/specimen/Segoe+UI
- heading: Segoe UI — https://fonts.google.com/specimen/Segoe+UI

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- buttonPrimary: background=#212F45, textColor=#FFFFFF, borderColor=#33374E, borderRadius=3px, shadow=none
- buttonSecondary: background=#F1F5F9, textColor=#414553, borderColor=#DCE5F2, borderRadius=3px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: biotechnology professionals and researchers

## inSoma Bio Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **News - inSoma Bio**  
  - Image:   
  - Source: [Link](https://insomabio.com/news)  
- **News - Page 6 of 6 - inSoma Bio**  
  - Image:   
  - Source: [Link](https://insomabio.com/news/page/6)  
- **News - Page 3 of 6 - inSoma Bio**  
  - Image:   
  - Source: [Link](https://insomabio.com/news/page/3)  
- **News - Page 5 of 6 - inSoma Bio**  
  - Image:   
  - Source: [Link](https://insomabio.com/news/page/5)  
- **News - Page 6 of 6 - inSoma Bio**  
  - Image:   
  - Source: [Link](https://insomabio.com/news/page/6)  
- **News - Page 3 of 6 - inSoma Bio**  
  - Image:   
  - Source: [Link](https://insomabio.com/news/page/3)

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
  {
    "family": "Segoe UI",
    "role": "body"
  },
  {
    "family": "Roboto",
    "role": "body"
  },
  {
    "family": "Helvetica Neue",
    "role": "body"
  },
  {
    "family": "Arial",
    "role": "body"
  }
 ],
 "colors": {
  "primary": "#69718B",
  "secondary": "#3671FF",
  "accent": "#212F45",
  "background": "#FFFFFF",
  "textPrimary": "#414553",
  "link": "#414553"
 },
 "typography": {
  "fontFamilies": {
    "primary": "Segoe UI",
    "heading": "Segoe UI"
  },
  "fontStacks": {
    "heading": [
      "Questrial",
      "-apple-system",
      "BlinkMacSystemFont",
      "Segoe UI",
      "Roboto",
      "Helvetica Neue",
      "Arial",
      "sans-serif",
      "Apple Color Emoji",
      "Noto Color Emoji"
    ],
    "body": [
      "Inter",
      "-apple-system",
      "BlinkMacSystemFont",
      "Segoe UI",
      "Roboto",
      "Helvetica Neue",
      "Arial",
      "sans-serif",
      "Apple Color Emoji",
      "Noto Color Emoji"
    ],
    "paragraph": [
      "Questrial",
      "-apple-system",
      "BlinkMacSystemFont",
      "Segoe UI",
      "Roboto",
      "Helvetica Neue",
      "Arial",
      "sans-serif",
      "Apple Color Emoji",
      "Noto Color Emoji"
    ]
  },
  "fontSizes": {
    "h1": "120px",
    "h2": "13px",
    "body": "28px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "4px"
 },
 "components": {
  "buttonPrimary": {
    "background": "#212F45",
    "textColor": "#FFFFFF",
    "borderColor": "#33374E",
    "borderRadius": "3px",
    "borderRadiusCorners": {
      "topLeft": "2px",
      "topRight": "2px",
      "bottomRight": "3px",
      "bottomLeft": "3px"
    },
    "shadow": "none"
  },
  "buttonSecondary": {
    "background": "#F1F5F9",
    "textColor": "#414553",
    "borderColor": "#DCE5F2",
    "borderRadius": "3px",
    "borderRadiusCorners": {
      "topLeft": "2px",
      "topRight": "2px",
      "bottomRight": "3px",
      "bottomLeft": "3px"
    },
    "shadow": "none"
  }
 },
 "images": {
  "logo": "https://insomabio.com/wp-content/uploads/2020/12/insomabio-logo.png",
  "favicon": "https://insomabio.com/wp-content/themes/insomabio/images/favicon/apple-icon-57x57.png",
  "ogImage": "https://insomabio.com/wp-content/uploads/2021/01/InSomaBio_OG_Image.png",
  "logoHref": "https://insomabio.com/",
  "logoAlt": "inSoma Bio"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "biotechnology professionals and researchers"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 }
}
```