# inSoma Bio Brand Identity

A complete profile of **inSoma Bio**'s visual system — colors, typography, components, and personality — extracted from https://www.insomabio.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/insoma-bio
- Machine-readable JSON: https://characterquilt.com/branding/insoma-bio.json

## Quick Facts

| Field | Value |
|---|---|
| Primary | #69718B |
| Accent | #212F45 |
| Body Font | Segoe UI |
| Heading Font | Segoe UI |

## Color Palette

- primary: #69718B
- secondary: #3671FF
- accent: #212F45
- background: #FFFFFF
- textPrimary: #414553
- link: #414553

## Typography

- primary: Segoe UI — https://fonts.google.com/specimen/Segoe+UI
- heading: Segoe UI — https://fonts.google.com/specimen/Segoe+UI

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- buttonPrimary: background=#212F45, textColor=#FFFFFF, borderColor=#33374E, borderRadius=3px, shadow=none
- buttonSecondary: background=#F1F5F9, textColor=#414553, borderColor=#DCE5F2, borderRadius=3px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: biotechnology professionals and researchers

## inSoma Bio Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **News - inSoma Bio**  
  - Image:   
  - Source: https://insomabio.com/news
- **News - Page 6 of 6 - inSoma Bio**  
  - Image:   
  - Source: https://insomabio.com/news/page/6
- **News - Page 3 of 6 - inSoma Bio**  
  - Image:   
  - Source: https://insomabio.com/news/page/3
- **News - Page 5 of 6 - inSoma Bio**  
  - Image:   
  - Source: https://insomabio.com/news/page/5
- **News - Page 6 of 6 - inSoma Bio**  
  - Image:   
  - Source: https://insomabio.com/news/page/6
- **News - Page 3 of 6 - inSoma Bio**  
  - Image:   
  - Source: https://insomabio.com/news/page/3

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Segoe UI",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#69718B",
    "secondary": "#3671FF",
    "accent": "#212F45",
    "background": "#FFFFFF",
    "textPrimary": "#414553",
    "link": "#414553"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Segoe UI",
      "heading": "Segoe UI"
    },
    "fontStacks": {
      "heading": [
        "Questrial",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif",
        "Apple Color Emoji",
        "Noto Color Emoji"
      ],
      "body": [
        "Inter",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif",
        "Apple Color Emoji",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "Questrial",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif",
        "Apple Color Emoji",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "120px",
      "h2": "13px",
      "body": "28px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#212F45",
      "textColor": "#FFFFFF",
      "borderColor": "#33374E",
      "borderRadius": "3px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "3px",
        "bottomLeft": "3px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F1F5F9",
      "textColor": "#414553",
      "borderColor": "#DCE5F2",
      "borderRadius": "3px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "3px",
        "bottomLeft": "3px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://insomabio.com/wp-content/uploads/2020/12/insomabio-logo.png",
    "favicon": "https://insomabio.com/wp-content/themes/insomabio/images/favicon/apple-icon-57x57.png",
    "ogImage": "https://insomabio.com/wp-content/uploads/2021/01/InSomaBio_OG_Image.png",
    "logoHref": "https://insomabio.com/",
    "logoAlt": "inSoma Bio"
  }
}
```