InsideSales Brand Identity

A complete profile of InsideSales's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #16283A
• secondary: #0F1F2F
• accent: #FFDD00
• background: #F2F2F2
• textPrimary: #404040
• link: #FFDD00

Typography

• primary: RingsideRegular-Book — RingsideRegular-Book
• heading: RingsideWide-Medium — RingsideWide-Medium

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#FFDD00, textColor=#16283A, borderColor=#FFDD00, borderRadius=5px, shadow=none
• buttonSecondary: background=#16283A, textColor=#FFFFFF, borderColor=#16283A, borderRadius=5px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: sales professionals and businesses

InsideSales Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• InsideSales | AI-Powered Enterprise Sales Engagement Platform
  • Image:
  • Source: InsideSales Resource
• The 7 Levels of Social Media Mastery | Social Media Expert | Inside Sales
  • Image:
  • Source: 7 Levels of Social Media Mastery
• How to Comp Sales Teams in a Crisis - InsideSales
  • Image:
  • Source: Comp Sales Teams
• Blog - InsideSales
  • Image:
  • Source: InsideSales Blog
• How to do “Customer Health Checks” during the COVID-19 Pandemic - InsideSales
  • Image:
  • Source: Customer Health Checks
• Fall Reading List: 10 Books to Empower Your Sales Team - InsideSales
  • Image:
  • Source: Fall Reading List

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {"family": "RingsideRegular-Book", "role": "body"},
  {"family": "RingsideWide-Medium", "role": "heading"},
  {"family": "RingsideRegular-Medium", "role": "heading"},
  {"family": "RingsideRegular-Light", "role": "body"}
 ],
 "colors": {
  "primary": "#16283A",
  "secondary": "#0F1F2F",
  "accent": "#FFDD00",
  "background": "#F2F2F2",
  "textPrimary": "#404040",
  "link": "#FFDD00"
 },
 "typography": {
  "fontFamilies": {
   "primary": "RingsideRegular-Book",
   "heading": "RingsideWide-Medium"
  },
  "fontStacks": {
   "heading": ["RingsideRegular-Book", "Verdana", "Arial", "sans-serif"],
   "body": ["RingsideRegular-Book", "Verdana", "Arial", "sans-serif"],
   "paragraph": ["RingsideRegular-Light", "Verdana", "Arial", "sans-serif"]
  },
  "fontSizes": {
   "h1": "16px",
   "h2": "24px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "4px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#FFDD00",
   "textColor": "#16283A",
   "borderColor": "#FFDD00",
   "borderRadius": "5px",
   "borderRadiusCorners": {
    "topLeft": "5px",
    "topRight": "5px",
    "bottomRight": "5px",
    "bottomLeft": "5px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#16283A",
   "textColor": "#FFFFFF",
   "borderColor": "#16283A",
   "borderRadius": "5px",
   "borderRadiusCorners": {
    "topLeft": "5px",
    "topRight": "5px",
    "bottomRight": "5px",
    "bottomLeft": "5px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://www.insidesales.com/wp-content/uploads/2020/03/InsideSales_Logo_Web.png",
  "favicon": "https://www.insidesales.com/wp-content/uploads/2021/09/cropped-InsideSales-Favicon-32x32.png",
  "ogImage": "https://www.insidesales.com/wp-content/uploads/2020/08/img_HP-videoThumb.png",
  "logoHref": "/",
  "logoAlt": "InsideSales_Logo_Web"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "sales professionals and businesses"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}