InsideSales Brand Identity

A complete profile of InsideSales's visual system — colors, typography, components, and personality — extracted from https://insidesales.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/insidesales
• Machine-readable JSON: https://characterquilt.com/branding/insidesales.json
• Per-page llms.txt: https://characterquilt.com/branding/insidesales/llms.txt

Quick Facts

Color Palette

• primary: #16283A
• secondary: #0F1F2F
• accent: #FFDD00
• background: #F2F2F2
• textPrimary: #404040
• link: #FFDD00

Typography

• primary: RingsideRegular-Book — https://fonts.google.com/specimen/RingsideRegular-Book
• heading: RingsideWide-Medium — https://fonts.google.com/specimen/RingsideWide-Medium

Visual Assets

• Logo: https://www.insidesales.com/wp-content/uploads/2020/03/InsideSales_Logo_Web.png
• Favicon: https://www.insidesales.com/wp-content/uploads/2021/09/cropped-InsideSales-Favicon-32x32.png
• Social card (og:image): https://www.insidesales.com/wp-content/uploads/2020/08/img_HP-videoThumb.png

UI Components

• buttonPrimary: background=#FFDD00, textColor=#16283A, borderColor=#FFDD00, borderRadius=5px, shadow=none
• buttonSecondary: background=#16283A, textColor=#FFFFFF, borderColor=#16283A, borderRadius=5px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: sales professionals and businesses

InsideSales Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials:

• InsideSales | AI-Powered Enterprise Sales Engagement Platform
  • Image:
  • Source: https://resources.insidesales.com/
• The 7 Levels of Social Media Mastery | Social Media Expert | Inside Sales
  • Image:
  • Source: https://www.insidesales.com/the-7-levels-of-social-media-mastery/
• How to Comp Sales Teams in a Crisis - InsideSales
  • Image:
  • Source: https://www.insidesales.com/how-to-comp-sales-teams-in-a-crisis/
• Blog - InsideSales
  • Image:
  • Source: https://www.insidesales.com/blog/
• How to do “Customer Health Checks” during the COVID-19 Pandemic - InsideSales
  • Image:
  • Source: https://www.insidesales.com/how-to-do-customer-health-checks-during-the-covid-19-pandemic/
• Fall Reading List: 10 Books to Empower Your Sales Team - InsideSales
  • Image:
  • Source: https://www.insidesales.com/fall-reading-list-10-books-to-empower-your-sales-team/

Working with these fonts

Not found on Google Fonts? Instructions if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.