# Inscribe Brand Identity

A complete profile of **Inscribe**'s visual system — colors, typography, components, and personality — extracted from https://www.inscribe.ai/. Built for designers, agents, and AI tools.

## Quick Facts

| Field | Value |
|---|---|
| Primary | #39075B |
| Accent | #39075B |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #39075B
- secondary: #F9F3E4
- accent: #39075B
- background: #FDFBF6
- textPrimary: #39075B
- link: #39075B

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- input: background=#FDFBF6, textColor=#000000, borderColor=#979797, borderRadius=48px, shadow=none
- buttonPrimary: background=#39075B, textColor=#FDFBF6, borderColor=#39075B, borderRadius=48px, shadow=none
- buttonSecondary: background=#FBF5FC, textColor=#39075B, borderColor=#39075B, borderRadius=48px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: banks, credit unions, lenders

## Inscribe Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Underwriting Documents for Fraud & Credit Risk Review | Inscribe**  
  - Image:   
  - Source: [Source](https://www.inscribe.ai/loan-underwriting/underwriting-documents)
- **5 Design Principles I Revisited While Teaching University Students | Inscribe**  
  - Image:   
  - Source: [Source](https://www.inscribe.ai/blog/5-design-principles-i-revisited-while-teaching-university-students)
- **Gig Wage: Customer Success Story | Inscribe**  
  - Image:   
  - Source: [Source](https://www.inscribe.ai/customers/gig-wage)
- **Bank Statement Analysis for Fraud & Cash Flow Risk | Inscribe**  
  - Image:   
  - Source: [Source](https://www.inscribe.ai/credit-analysis/bank-statement-analysis)
- **How We Refreshed Our Company Values | Inscribe**  
  - Image:   
  - Source: [Source](https://www.inscribe.ai/blog/how-we-refreshed-our-company-values)
- **How to Effectively Fight Increasing Fraud Attempts: Expert Tips**  
  - Image:   
  - Source: [Source](https://www.inscribe.ai/blog/how-to-effectively-fight-increasing-fraud-attempts-advice-from-experts)

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Inter",
 "role": "body"
 }
],
 "colors": {
 "primary": "#39075B",
 "secondary": "#F9F3E4",
 "accent": "#39075B",
 "background": "#FDFBF6",
 "textPrimary": "#39075B",
 "link": "#39075B"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Inter",
 "heading": "Inter"
 },
 "fontStacks": {
 "heading": [
 "Saans",
 "sans-serif"
 ],
 "body": [
 "Saans",
 "sans-serif"
 ],
 "paragraph": [
 "Saans",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "89.904px",
 "h2": "37.92px",
 "body": "19.2px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "12px"
 },
 "components": {
 "input": {
 "background": "#FDFBF6",
 "textColor": "#000000",
 "borderColor": "#979797",
 "borderRadius": "48px",
 "borderRadiusCorners": {
 "topLeft": "48px",
 "topRight": "48px",
 "bottomRight": "48px",
 "bottomLeft": "48px"
 },
 "shadow": "none"
 },
 "buttonPrimary": {
 "background": "#39075B",
 "textColor": "#FDFBF6",
 "borderColor": "#39075B",
 "borderRadius": "48px",
 "borderRadiusCorners": {
 "topLeft": "48px",
 "topRight": "48px",
 "bottomRight": "48px",
 "bottomLeft": "48px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#FBF5FC",
 "textColor": "#39075B",
 "borderColor": "#39075B",
 "borderRadius": "48px",
 "borderRadiusCorners": {
 "topLeft": "48px",
 "topRight": "48px",
 "bottomRight": "48px",
 "bottomLeft": "48px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://cdn.prod.website-files.com/6238f829b2fff96d51f59113/68a37098c0a3d6b647269b21_Inscribe_Wordmark_Colour_Light.svg",
 "favicon": "https://cdn.prod.website-files.com/6238f829b2fff96d51f59113/68d565fe2db678e810a79219_favicon-inscribe.svg",
 "ogImage": "https://cdn.prod.website-files.com/6238f829b2fff96d51f59113/68d564a5c2a0e3734e8bbf39_ba9f66740646244a74ede2ba629dd23a_inscribe-social-open-graph.png"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 16,
 "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
 "confidence": 0.9,
 "rejected": true,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 2,
 "text": "Book Demo",
 "reasoning": "Button #2 has a vibrant brand color (#39075B) and action-oriented text ('Book Demo'), making it the primary CTA."
 },
 "secondary": {
 "index": 5,
 "text": "Read Story",
 "reasoning": "Button #5 has a different background color (#FBF5FC) and serves as a secondary action ('Read Story')."
 },
 "confidence": 0.95
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "banks, credit unions, lenders"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
 "confidence": 0.9
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}
```