# Inlet Brand Identity

A complete profile of **Inlet**'s visual system — colors, typography, components, and personality — extracted from https://inletai.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/inlet
- Machine-readable JSON: https://characterquilt.com/branding/inlet.json
- Per-page llms.txt: https://characterquilt.com/branding/inlet/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #111827 |
| Accent | #131022 |
| Body Font | Inter |
| Heading Font | DM Serif Text |

## Color Palette

- primary: #111827
- secondary: #9CA3AF
- accent: #131022
- background: #FFFFFF
- textPrimary: #131022
- link: #131022

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: DM Serif Text — https://fonts.google.com/specimen/DM+Serif+Text

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- buttonPrimary: background=transparent, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=12px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#FFFFFF, borderRadius=12px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 4px 6px -1px, rgba(0, 0, 0, 0.1) 0px 2px 4px -2px

## Brand Personality

Tone: professional · Energy: medium · Audience: law firms and legal professionals

## Inlet Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Inlet - AI Timekeeping for Law Firms**  
  - Image:   
  - Source: https://www.inletai.com/terms  
- **Inlet - AI Timekeeping for Law Firms**  
  - Image:   
  - Source: https://www.inletai.com/about  
- **Inlet - AI Timekeeping for Law Firms**  
  - Image:   
  - Source: https://www.inletai.com/about  
- **Inlet - AI Timekeeping for Law Firms**  
  - Image:   
  - Source: https://inletai.com/  
- **Inlet - AI Timekeeping for Law Firms**  
  - Image:   
  - Source: https://inletai.com/  
- **Inlet - AI Timekeeping for Law Firms**  
  - Image:   
  - Source: https://www.inletai.com/about

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {"family": "Inter","role": "body"},
    {"family": "DM Serif Text","role": "heading"}
  ],
  "colors": {
    "primary": "#111827",
    "secondary": "#9CA3AF",
    "accent": "#131022",
    "background": "#FFFFFF",
    "textPrimary": "#131022",
    "link": "#131022"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "DM Serif Text"
    },
    "fontStacks": {
      "heading": ["DM Serif Text"],
      "body": ["Inter"],
      "paragraph": ["Inter"]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "60px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#FFFFFF",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "rgba(0,0,0,0) 0 0 0 0, rgba(0,0,0,0) 0 0 0 0, rgba(0,0,0,0.1) 0 4px 6px -1px, rgba(0,0,0,0.1) 0 2px 4px -2px"
    }
  },
  "images": {
    "logo": "https://www.inletai.com/_next/image?url=%2Fimages%2Finlet-logo-purple.png&w=64&q=75",
    "favicon": "https://www.inletai.com/favicon.ico",
    "ogImage": "https://www.inletai.com/images/inlet-website-thumbnail-cropped.png",
    "logoHref": "/",
    "logoAlt": "Inlet logo"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "law firms and legal professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  }
}
```