Inkling Brand Identity

A complete profile of Inkling's visual system — colors, typography, components, and personality — extracted from http://inklingmarkets.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://inklingmarkets.com.

• primary: #4DC5D8 (rgb(77, 197, 216))
• secondary: #EC2624 (rgb(236, 38, 36))
• accent: #337AB7 (rgb(51, 122, 183))
• background: #FFFFFF (rgb(255, 255, 255))
• textPrimary: #333333 (rgb(51, 51, 51))
• link: #337AB7 (rgb(51, 122, 183))

Typography

Each font links to its Google Fonts page where available.

• primary: Lato (Google Fonts →)
• heading: Lato (Google Fonts →)
  Lato, sans-serif

Visual Assets

UI Components

Live previews rendered using Inkling's actual button styles.

• Button Primary
  background: #337AB7
  textColor: #FFFFFF
  borderColor: #2E6DA4
  borderRadius: 0px
  shadow: none

• Button Secondary
  background: #EEEEEE
  textColor: #FFFFFF
  borderColor: #4DC5D8
  borderRadius: 0px
  shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: business professionals and organizations interested in prediction markets

Frequently Asked Questions

• What is Inkling's primary brand color?
  Inkling's primary brand color is #4DC5D8. It anchors the visual identity across their website, product UI, and marketing materials.

• What accent color does Inkling use?
  Inkling uses #337AB7 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

• What font does Inkling use?
  Inkling uses Lato as the primary typeface across body and headings.

• Does Inkling use a light or dark theme?
  Inkling's primary site uses a light color scheme, with a background of #FFFFFF.

• Where can I find Inkling's logo?
  Inkling's logo is available directly on their site (http://inklingmarkets.com). The current logo URL is included in the machine-readable JSON profile linked above.

• How was this brand profile generated?
  This profile was extracted from http://inklingmarkets.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Inkling.

Methodology

Brand data on this page was extracted from http://inklingmarkets.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    { "family": "Lato", "role": "body" }
  ],
  "colors": {
    "primary": "#4DC5D8",
    "secondary": "#EC2624",
    "accent": "#337AB7",
    "background": "#FFFFFF",
    "textPrimary": "#333333",
    "link": "#337AB7"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Lato",
      "heading": "Lato"
    },
    "fontStacks": {
      "heading": ["Lato", "sans-serif"],
      "body": ["Lato", "sans-serif"],
      "paragraph": ["Lato", "sans-serif"]
    },
    "fontSizes": {
      "h1": "36px",
      "h2": "38px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#337AB7",
      "textColor": "#FFFFFF",
      "borderColor": "#2E6DA4",
      "borderRadius": "0px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#EEEEEE",
      "textColor": "#FFFFFF",
      "borderColor": "#4DC5D8",
      "borderRadius": "0px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://inklingmarkets.com/assets/logo-black-8b963dcffe1dfbf89891bfdc5f829e1412f8550a5787a106888c8719c51bd84d.png"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals and organizations interested in prediction markets"
  }
}