Inkeep Brand Identity

A complete profile of Inkeep's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #238636
• accent: #3784FF
• background: #FBF9F4
• textPrimary: #231F20
• link: #3784FF

Typography

• primary: Inter — Google Fonts
• heading: neueHaasGroteskDisplayPro — Google Fonts

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#FBF9F4, textColor=#231F20, borderColor=#EBF0F5, borderRadius=41943000px, shadow=none
• buttonPrimary: background=#3784FF, textColor=#FFFFFF, borderRadius=41943000px, shadow=none
• buttonSecondary: background=#FFF5E1, textColor=#231F20, borderColor=#231F20, borderRadius=41943000px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

Inkeep Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Inkeep vs Agentforce: Key Differences To Know
  • Image:
  • Source: Inkeep vs Agentforce
• Keep - a copilot for support teams
  • Image:
  • Source: Copilot for Support Teams
• It's going to be a decade of Agents': Why this Director of CX thinks Reliability is the Only AI Metric That Matters
  • Image:
  • Source: Reliability AI Metric
• Context Engineering: The Real Reason AI Agents Fail in Production
  • Image:
  • Source: Context Engineering
• Live Debugger, Traces, and OTEL Telemetry - Inkeep Open Source Docs
  • Image:
  • Source: Open Source Docs

Working with these fonts

Not found on Google Fonts? If you have permission to use the fonts, follow these instructions:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and navigate through it to load specific weights.
4. Download the font files locally.
5. View the page's CSS and extract the relevant @font-face declarations.

Programmatic alternative: Use Playwright or Puppeteer to download the font files programmatically.

Only proceed if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "neueHaasGroteskDisplayPro",
   "role": "heading"
  },
  {
   "family": "JetBrains Mono",
   "role": "monospace"
  },
  {
   "family": "Inter",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#238636",
  "accent": "#3784FF",
  "background": "#FBF9F4",
  "textPrimary": "#231F20",
  "link": "#3784FF"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "neueHaasGroteskDisplayPro"
  },
  "fontStacks": {
   "heading": ["neueHaasGroteskDisplayPro"],
   "body": ["ui-sans-serif","system-ui","sans-serif","Apple Color Emoji","Segoe UI Emoji","Segoe UI Symbol","Noto Color Emoji"],
   "paragraph": ["Noto Serif","Noto Serif Fallback"]
  },
  "fontSizes": {
   "h1": "46px",
   "h2": "44px",
   "body": "20px"
  }
 },
 "spacing": {
  "baseUnit": 10,
  "borderRadius": "8px"
 },
 "components": {
  "input": {
   "background": "#FBF9F4",
   "textColor": "#231F20",
   "borderColor": "#EBF0F5",
   "borderRadius": "41943000px",
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#3784FF",
   "textColor": "#FFFFFF",
   "borderRadius": "41943000px",
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFF5E1",
   "textColor": "#231F20",
   "borderColor": "#231F20",
   "borderRadius": "41943000px",
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://inkeep.com/images/logos/logo-with-text-black.svg?dpl=dpl_Mcs1v9FeA3ApQMuLHih2YLiSjAG6",
  "favicon": "https://inkeep.com/icon.png?icon.25eb3e7e.png",
  "ogImage": "https://inkeep.com/images/og-image.png"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "business professionals"
 },
 "designSystem": {
  "framework": "tailwind"
 }
}