```json
{
  "name": "InHouse",
  "slug": "inhouse",
  "domain": "https://www.tryinhouse.com/",
  "sources": [
    "startups_gallery"
  ],
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    },
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      "favicon": "https://framerusercontent.com/images/iydpm91zZqYn4SH4pJ3zbYmpD8.png",
      "ogImage": "https://framerusercontent.com/assets/so5Cl5rpOYfSsjp0lFi48bNQk.gif",
      "logoHref": "./"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 0,
      "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand 'InHouse'.",
      "confidence": 0.9,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 1,
        "text": "Get Started",
        "reasoning": "Button #1 uses the vibrant brand color #856D4D and has action-oriented text 'Get Started', making it the primary CTA."
      },
      "secondary": {
        "index": 4,
        "text": "Learn More",
        "reasoning": "Button #4 has a different background color (#FFFFFF) and offers a secondary action 'Learn More', making it suitable as a secondary CTA."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "modern",
      "energy": "medium",
      "targetAudience": "young professionals and renters"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand 'InHouse'.",
          "confidence": 0.9
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/inhouse/6569dbb504.webp",
      "alt": "InHouse | A whole new way to furnish your rental.",
      "source_url": "https://www.tryinhouse.com/virtual-tours-browse",
      "image_url": "https://framerusercontent.com/images/svw1rnNlI0JwLWdnRJ79EDSeb8.png?width=5060&height=3162",
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      "alt": "InHouse | A whole new way to furnish your rental.",
      "source_url": "https://www.tryinhouse.com/careers",
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  "font_resources": [
    {
      "family": "Suisse Intl Regular",
      "google_fonts_url": "https://fonts.google.com/specimen/Suisse+Intl+Regular"
    },
    {
      "family": "Suisse Intl Medium",
      "google_fonts_url": "https://fonts.google.com/specimen/Suisse+Intl+Medium"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Suisse+Intl+Regular&family=Suisse+Intl+Medium&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/inhouse",
  "agent_instructions": "You are designing or implementing in InHouse's brand identity.\n\n# Brand profile\n- Company: InHouse\n- Source: https://www.tryinhouse.com/\n- Color scheme: light\n\n# Colors\n- primary: #4F3E34\n- secondary: #0000EE\n- accent: #856D4D\n- background: #FFFFFF\n- textPrimary: #856D4D\n- link: #856D4D\n\n# Typography\n- primary: Suisse Intl Regular — https://fonts.google.com/specimen/Suisse+Intl+Regular\n- heading: Suisse Intl Medium — https://fonts.google.com/specimen/Suisse+Intl+Medium\n\nLoad all fonts at once: \n\n# UI Components\n- input: background=transparent, textColor=#000000, borderColor=null, borderRadius=0px, shadow=none\n- buttonPrimary: background=#856D4D, textColor=#0000EE, borderRadius=8px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=8px, shadow=none\n\n# Brand voice\n- Tone: modern\n- Energy: medium\n- Audience: young professionals and renters\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/inhouse.json",
  "page_markdown": "# InHouse Brand Identity\n\nA complete profile of **InHouse**'s visual system — colors, typography, components, and personality — extracted from https://www.tryinhouse.com/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/inhouse\n- Machine-readable JSON: https://characterquilt.com/branding/inhouse.json\n- Per-page llms.txt: https://characterquilt.com/branding/inhouse/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #4F3E34 |\n| Accent | #856D4D |\n| Body Font | Suisse Intl Regular |\n| Heading Font | Suisse Intl Medium |\n\n## Color Palette\n\n- primary: #4F3E34\n- secondary: #0000EE\n- accent: #856D4D\n- background: #FFFFFF\n- textPrimary: #856D4D\n- link: #856D4D\n\n## Typography\n\n- primary: Suisse Intl Regular — https://fonts.google.com/specimen/Suisse+Intl+Regular\n- heading: Suisse Intl Medium — https://fonts.google.com/specimen/Suisse+Intl+Medium\n\n## Visual Assets\n\n- Logo: data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%2522http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%2522%20xmlns%3Axlink%3D%2522http%3A%2F%2Fwww.w3.org%2F1999%2Fxlink%2522%20viewBox%3D%25220%200%20114.432%2019.853%2522%20overflow%3D%2522visible%2522%3E%3Cpath%20d%3D%2522M%20108.144%208.669%20C%20107.632%208.669%20107.128%208.765%20106.632%208.957%20C%20106.152%209.133%20105.728%209.453%20105.36%209.917%20C%20104.992%2010.381%20104.744%2011.021%20104.616%2011.837%20L%20111.48%2011.837%20C%20111.416%2010.893%20111.08%2010.133%20110.472%209.557%20C%20109.88%208.965%20109.104%208.669%20108.144%208.669%20Z%20M%20111.504%2015.677%20L%20114.288%2015.677%20C%20113.911%2016.91%20113.134%2017.982%20112.08%2018.725%20C%20111.008%2019.477%20109.736%2019.853%20108.264%2019.853%20C%20106.888%2019.853%20105.704%2019.565%20104.712%2018.989%20C%20103.734%2018.428%20102.942%2017.594%20102.432%2016.589%20C%20101.904%2015.565%20101.64%2014.389%20101.64%2013.061%20C%20101.64%2011.701%20101.928%2010.517%20102.504%209.509%20C%20103.096%208.501%20103.88%207.725%20104.856%207.181%20C%20105.848%206.621%20106.944%206.341%20108.144%206.341%20C%20109.44%206.341%20110.552%206.645%20111.48%207.253%20C%20112.423%207.859%20113.178%208.715%20113.664%209.725%20C%20114.176%2010.765%20114.432%2011.941%20114.432%2013.253%20L%20114.432%2013.541%20C%20114.432%2013.637%20114.424%2013.749%20114.408%2013.877%20L%20104.568%2013.877%20C%20104.664%2014.757%20104.896%2015.461%20105.264%2015.989%20C%20105.632%2016.517%20106.08%2016.901%20106.608%2017.141%20C%20107.136%2017.381%20107.672%2017.501%20108.216%2017.501%20C%20109.096%2017.501%20109.8%2017.333%20110.328%2016.997%20C%20110.856%2016.661%20111.248%2016.221%20111.504%2015.677%20Z%20M%2094.561%2011.5%20L%2096.601%2011.885%20C%2097.497%2012.045%2098.281%2012.277%2098.953%2012.581%20C%2099.625%2012.869%20100.145%2013.261%20100.513%2013.757%20C%20100.897%2014.253%20101.089%2014.901%20101.089%2015.701%20C%20101.089%2016.597%20100.841%2017.357%20100.345%2017.981%20C%2099.849%2018.589%2099.177%2019.053%2098.329%2019.373%20C%2097.481%2019.693%2096.521%2019.853%2095.449%2019.853%20C%2094.329%2019.853%2093.345%2019.661%2092.497%2019.277%20C%2091.665%2018.877%2091.001%2018.341%2090.505%2017.669%20C%2090.026%2016.984%2089.722%2016.194%2089.617%2015.365%20L%2092.449%2015.365%20C%2092.785%2016.869%2093.801%2017.621%2095.497%2017.621%20C%2096.281%2017.621%2096.937%2017.477%2097.465%2017.189%20C%2098.009%2016.901%2098.281%2016.501%2098.281%2015.989%20C%2098.281%2015.477%2098.057%2015.085%2097.609%2014.813%20C%2097.177%2014.541%2096.601%2014.341%2095.881%2014.213%20L%2093.817%2013.829%20C%2093.163%2013.707%2092.526%2013.505%2091.921%2013.229%20C%2091.367%2012.959%2090.882%2012.565%2090.505%2012.077%20C%2090.137%2011.581%2089.953%2010.957%2089.953%2010.205%20C%2089.953%209.373%2090.201%208.677%2090.697%208.117%20C%2091.193%207.541%2091.849%207.101%2092.665%206.797%20C%2093.497%206.493%2094.409%206.341%2095.401%206.341%20C%2096.825%206.341%2098.041%206.693%2099.049%207.397%20C%20100.057%208.085%20100.665%209.085%20100.873%2010.397%20L%2098.065%2010.397%20C%2097.905%209.741%2097.561%209.277%2097.033%209.005%20C%2096.521%208.733%2095.913%208.597%2095.209%208.597%20C%2094.569%208.597%2093.993%208.717%2093.481%208.957%20C%2092.985%209.197%2092.737%209.573%2092.737%2010.085%20C%2092.737%2010.485%2092.889%2010.797%2093.193%2011.021%20C%2093.513%2011.229%2093.969%2011.389%2094.561%2011.501%20Z%20M%2085.498%2019.54%20L%2085.498%2017.717%20C%2085.135%2018.335%2084.634%2018.861%2084.034%2019.253%20C%2083.426%2019.653%2082.602%2019.853%2081.562%2019.853%20C%2079.978%2019.853%2078.866%2019.389%2078.226%2018.461%20C%2077.602%2017.533%2077.29%2016.277%2077.29%2014.693%20L%2077.29%206.629%20L%2080.146%206.629%20L%2080.146%2013.925%20C%2080.146%2014.565%2080.194%2015.157%2080.29%2015.701%20C%2080.402%2016.245%2080.626%2016.685%2080.962%2017.021%20C%2081.314%2017.341%2081.858%2017.501%2082.594%2017.501%20C%2084.53%2017.501%2085.498%2016.205%2085.498%2013.613%20L%2085.498%206.629%20L%2088.378%206.629%20L%2088.378%2019.54%20Z%20M%2069.532%2019.853%20C%2068.724%2019.854%2067.922%2019.725%2067.156%2019.469%20C%2066.389%2019.197%2065.68%2018.782%2065.068%2018.245%20C%2064.46%2017.685%2063.972%2016.981%2063.604%2016.133%20C%2063.236%2015.269%2063.052%2014.253%2063.052%2013.085%20C%2063.052%2011.917%2063.236%2010.909%2063.604%2010.061%20C%2063.972%209.213%2064.46%208.517%2065.068%207.973%20C%2065.672%207.425%2066.383%207.008%2067.156%206.749%20C%2068.685%206.206%2070.355%206.206%2071.884%206.749%20C%2072.652%207.005%2073.355%207.422%2073.948%207.973%20C%2074.572%208.517%2075.068%209.213%2075.436%2010.061%20C%2075.804%2010.909%2075.988%2011.917%2075.988%2013.085%20C%2075.988%2014.253%2075.804%2015.269%2075.436%2016.133%20C%2075.068%2016.981%2074.572%2017.685%2073.948%2018.245%20C%2073.347%2018.785%2072.646%2019.201%2071.884%2019.469%20C%2071.126%2019.723%2070.332%2019.853%2069.532%2019.853%20Z%20M%2069.532%2017.501%20C%2070.14%2017.501%2070.708%2017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Favicon: https://framerusercontent.com/images/iydpm91zZqYn4SH4pJ3zbYmpD8.png\n- Social card (og:image): https://framerusercontent.com/assets/so5Cl5rpOYfSsjp0lFi48bNQk.gif\n\n## UI Components\n\n- input: background=transparent, textColor=#000000, borderColor=null, borderRadius=0px, shadow=none\n- buttonPrimary: background=#856D4D, textColor=#0000EE, borderRadius=8px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=8px, shadow=none\n\n## Brand Personality\n\nTone: modern · Energy: medium · Audience: young professionals and renters\n\n## InHouse Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **InHouse | A whole new way to furnish your rental.**\n  - Image: https://framerusercontent.com/images/svw1rnNlI0JwLWdnRJ79EDSeb8.png?width=5060&height=3162\n  - Source: https://www.tryinhouse.com/virtual-tours-browse\n- **InHouse | A whole new way to furnish your rental.**\n  - Image: https://framerusercontent.com/images/fkqDmp0KKyeFDArHAhfBVa49s.png?width=2196&height=2024\n  - Source: https://www.tryinhouse.com/careers\n- **InHouse | A whole new way to furnish your rental.**\n  - Image: https://framerusercontent.com/images/NCk0aEkyzZueYxCDQfyuNzeOhk.png?width=2528&height=1696\n  - Source: https://www.tryinhouse.com/virtual-tours-browse\n- **InHouse | A whole new way to furnish your rental.**\n  - Image: https://framerusercontent.com/images/NhgyPlQYKBnCJjzxUu6sdsUh9g.png?width=2560&height=1600\n  - Source: https://www.tryinhouse.com/\n- **InHouse | A whole new way to furnish your rental.**\n  - Image: https://framerusercontent.com/images/q6Zm7vPnj2mZEFjv4io5M0x0.png?width=2560&height=1568\n  - Source: https://www.tryinhouse.com/company\n- **InHouse | A whole new way to furnish your rental.**\n  - Image: https://framerusercontent.com/images/h6VsueX8e5zyn7EWSUIqmVFrM.png?width=2048&height=1188\n  - Source: https://www.tryinhouse.com/how-it-works-folder/how-it-works\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Suisse Intl Regular\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Suisse Intl Book\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Suisse Intl Medium\",\n      \"role\": \"heading\"\n    },\n    {\n      \"family\": \"ABC Arizona Flare Regular\",\n      \"role\": \"display\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#4F3E34\",\n    \"secondary\": \"#0000EE\",\n    \"accent\": \"#856D4D\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#856D4D\",\n    \"link\": \"#856D4D\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Suisse Intl Regular\",\n      \"heading\": \"Suisse Intl Medium\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"ABC Arizona Flare Regular\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Suisse Intl Medium\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"84px\",\n      \"h2\": \"48px\",\n      \"body\": \"9px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"8px\"\n  },\n  \"components\": {\n    \"input\": {\n      \"background\": \"transparent\",\n      \"textColor\": \"#000000\",\n      \"borderColor\": null,\n      \"borderRadius\": \"0px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"0px\",\n        \"topRight\": \"0px\",\n        \"bottomRight\": \"0px\",\n        \"bottomLeft\": \"0px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonPrimary\": {\n      \"background\": \"#856D4D\",\n      \"textColor\": \"#0000EE\",\n      \"borderRadius\": \"8px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"8px\",\n        \"topRight\": \"8px\",\n        \"bottomRight\": \"8px\",\n        \"bottomLeft\": \"8px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#0000EE\",\n      \"borderRadius\": \"8px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"8px\",\n        \"topRight\": \"8px\",\n        \"bottomRight\": \"8px\",\n        \"bottomLeft\": \"8px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": 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}
```