Infracost Brand Identity

A complete profile of Infracost's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #1B1B42
• secondary: #1863DC
• accent: #D629AE
• background: #FFFFFF
• textPrimary: #D629AE
• link: #D629AE

Typography

• primary: Roboto — https://fonts.google.com/specimen/Roboto
• heading: Jost — https://fonts.google.com/specimen/Jost

Visual Assets

• Logo: data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==
• Favicon: https://www.infracost.io/wp-content/uploads/2023/10/cropped-Thin-bezel-32x32.png
• Social card (og:image): https://www.infracost.io/wp-content/uploads/2023/10/Icon.jpeg

UI Components

• buttonPrimary: background=#D629AE, textColor=#FFFFFF, borderRadius=3px, shadow=none
• buttonSecondary: background=#FCFCFC, textColor=#D629AE, borderColor=#D629AE, borderRadius=3px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: businesses and IT professionals

Infracost Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• AutoFix pull requests | Infracost
  • Image: https://www.infracost.io/docs/assets/images/issue-browse-4d729e15486ab53cd3c451648ff6b6b0.png
  • Source: https://www.infracost.io/docs/infracost_cloud/autofix/
• Infracost Blog: Everything About Cloud Cost Optimization
  • Image: https://www.infracost.io/wp-content/uploads/2026/03/fees-768x314.png
  • Source: https://www.infracost.io/blog/
• Cloud Cost Optimization: Your Guide to Reducing Cloud Infrastructure Bills
  • Image: https://www.infracost.io/wp-content/uploads/2023/11/Understand-Your-Cloud-Costs-1024x574.png
  • Source: https://www.infracost.io/blog/cloud-cost-optimization-your-guide-to-reducing-cloud-infrastructure-bills/

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Jost",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#1B1B42",
    "secondary": "#1863DC",
    "accent": "#D629AE",
    "background": "#FFFFFF",
    "textPrimary": "#D629AE",
    "link": "#D629AE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Jost"
    },
    "fontStacks": {
      "heading": [
        "Roboto",
        "sans-serif"
      ],
      "body": [
        "Roboto",
        "sans-serif"
      ],
      "paragraph": [
        "Roboto",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "28px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#D629AE",
      "textColor": "#FFFFFF",
      "borderRadius": "3px",
      "borderRadiusCorners": {
        "topLeft": "3px",
        "topRight": "3px",
        "bottomRight": "3px",
        "bottomLeft": "3px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FCFCFC",
      "textColor": "#D629AE",
      "borderColor": "#D629AE",
      "borderRadius": "3px",
      "borderRadiusCorners": {
        "topLeft": "3px",
        "topRight": "3px",
        "bottomRight": "3px",
        "bottomLeft": "3px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==",
    "favicon": "https://www.infracost.io/wp-content/uploads/2023/10/cropped-Thin-bezel-32x32.png",
    "ogImage": "https://www.infracost.io/wp-content/uploads/2023/10/Icon.jpeg",
    "logoHref": "https://www.infracost.io/",
    "logoAlt": "Infracost"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses and IT professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  }
}