infra.new Brand Identity

A complete profile of infra.new's visual system — colors, typography, components, and personality — extracted from https://infra.new. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #93C5FD
• secondary: #11321D
• accent: #16243C
• background: #0D0D0D
• textPrimary: #0D0D0D
• link: #16243C

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo:
• Social card (og:image):

UI Components

• input: background=#101010, textColor=#F4F4F5, borderColor=#262626, borderRadius=6px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px

Brand Personality

Tone: modern · Energy: medium · Audience: developers and tech professionals

infra.new Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Infrastructure as Code Generator for Startups | Infra.new
  • Image:
  • Source: https://infra.new/use-cases/startups
• How to Use the AI Infrastructure Agent | Infra.new Docs
  • Image:
  • Source: https://infra.new/docs/agent
• Book a Demo | Infra.new
  • Image:
  • Source: https://infra.new/demo
• Meet the 2021 INFRA Award winners
  • Image:
  • Source: https://www.newhope.com/industry-insights/meet-the-2021-infra-award-winners
• infra.new | AI Copilot for Cloud DevOps | Product Hunt
  • Image:
  • Source: https://www.producthunt.com/products/infra-new
• INFRA Launches The Good Collective: A Bold New Wellness Brand Empowering Independent Retailers
  • Image:
  • Source: https://www.naturalfoodretailers.com/blogs/madeleine-ware/2025/10/09/infra-launches-the-good-collective-a-bold-new-well

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  }
 ],
 "colors": {
   "primary": "#93C5FD",
   "secondary": "#11321D",
   "accent": "#16243C",
   "background": "#0D0D0D",
   "textPrimary": "#0D0D0D",
   "link": "#16243C"
 },
 "typography": {
   "fontFamilies": {
     "primary": "Inter",
     "heading": "Inter"
   },
   "fontStacks": {
     "heading": [
       "Inter",
       "ui-sans-serif",
       "system-ui",
       "sans-serif",
       "Apple Color Emoji",
       "Segoe UI Emoji",
       "Segoe UI Symbol",
       "Noto Color Emoji"
     ],
     "body": [
       "Inter",
       "ui-sans-serif",
       "system-ui",
       "sans-serif",
       "Apple Color Emoji",
       "Segoe UI Emoji",
       "Segoe UI Symbol",
       "Noto Color Emoji"
     ],
     "paragraph": [
       "Inter",
       "ui-sans-serif",
       "system-ui",
       "sans-serif",
       "Apple Color Emoji",
       "Segoe UI Emoji",
       "Segoe UI Symbol",
       "Noto Color Emoji"
     ]
   },
   "fontSizes": {
     "h1": "40px",
     "h2": "16px",
     "body": "23.04px"
   }
 },
 "spacing": {
   "baseUnit": 4,
   "borderRadius": "5px"
 },
 "components": {
   "input": {
     "background": "#101010",
     "textColor": "#F4F4F5",
     "borderColor": "#262626",
     "borderRadius": "6px",
     "borderRadiusCorners": {
       "topLeft": "6px",
       "topRight": "6px",
       "bottomRight": "6px",
       "bottomLeft": "6px"
     },
     "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
   }
 },
 "images": {
   "logo": "https://infra.new/infra-dark-v2.svg",
   "favicon": null,
   "ogImage": "https://infra.new/social.jpg",
   "logoHref": "/",
   "logoAlt": "infra.new logo"
 },
 "__llm_logo_reasoning": {
   "selectedIndex": 0,
   "reasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'infra.new' in the alt text. It links to the homepage, making it the primary brand logo.",
   "confidence": 0.9,
   "source": "llm"
 },
 "personality": {
   "tone": "modern",
   "energy": "medium",
   "targetAudience": "developers and tech professionals"
 },
 "designSystem": {
   "framework": "custom",
   "componentLibrary": ""
 },
 "confidence": {
   "buttons": 0,
   "colors": 0.9,
   "overall": 0.45
 },
 "__llm_metadata": {
   "logoSelection": {
     "llmCalled": true,
     "llmSucceeded": true,
     "finalSource": "llm",
     "rawLogoSelection": {
       "selectedLogoIndex": 0,
       "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'infra.new' in the alt text. It links to the homepage, making it the primary brand logo.",
       "confidence": 0.9
     }
   },
   "buttonClassification": {
     "llmCalled": false,
     "llmSucceeded": false
   }
 }
}