InfluxData Brand Identity

A complete profile of InfluxData's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #9B2AFF
• secondary: #1A2050
• accent: #020A47
• background: #FFFFFF
• textPrimary: #020A47
• link: #020A47

Typography

• primary: Proxima Nova — https://fonts.google.com/specimen/Proxima+Nova
• heading: Proxima Nova — https://fonts.google.com/specimen/Proxima+Nova

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#020A47, textColor=#171717, borderRadius=0px, shadow=none
• buttonSecondary: background=#F2F4F6, textColor=#FFFFFF, borderRadius=10px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: developers and IT professionals

InfluxData Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Time Series Platform - InfluxDB 1.x
  • Image:
  • Source: https://www.influxdata.com/time-series-platform/
• InfluxData Blog
  • Image:
  • Source: https://www.influxdata.com/blog/
• SNMP Agent Protocol Monitoring
  • Image:
  • Source: https://www.influxdata.com/integration/snmp/
• The Blog in numbers, a look at mid 2021 - The Blog of Jorge de la Cruz
  • Image:
  • Source: https://www.influxdata.com/community-showcases/the-blog-in-numbers-a-look-at-mid-2021/
• InfluxData Blog
  • Image:
  • Source: https://www.influxdata.com/blog/page/2/
• Google Cloud Monitoring
  • Image:
  • Source: https://www.influxdata.com/solutions/google-cloud/

Working with these fonts

Not found on Google Fonts? Here are some instructions you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around to capture font URLs.
4. Download the files and extract CSS @font-face declarations.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Proxima Nova",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#9B2AFF",
  "secondary": "#1A2050",
  "accent": "#020A47",
  "background": "#FFFFFF",
  "textPrimary": "#020A47",
  "link": "#020A47"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Proxima Nova",
   "heading": "Proxima Nova"
  },
  "fontStacks": {
   "heading": [
    "Proxima-Nova",
    "sans-serif"
   ],
   "body": [
    "Proxima-Nova",
    "sans-serif"
   ],
   "paragraph": [
    "Proxima-Nova",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "60px",
   "h2": "24px",
   "body": "18px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "14px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#020A47",
   "textColor": "#171717",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#F2F4F6",
   "textColor": "#FFFFFF",
   "borderRadius": "10px",
   "borderRadiusCorners": {
    "topLeft": "10px",
    "topRight": "10px",
    "bottomRight": "10px",
    "bottomLeft": "10px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://www.influxdata.com/images/influxdata_full_white.svg",
  "favicon": "https://www.influxdata.com/images/cubo.ico",
  "ogImage": null,
  "logoHref": "/",
  "logoAlt": "logo"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "developers and IT professionals"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}