InfluxData Brand Identity

A complete profile of InfluxData's visual system — colors, typography, components, and personality — extracted from https://influxdata.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://influxdata.com.

• Primary: #9B2AFF
  • rgb(155, 42, 255)
• Secondary: #1A2050
  • rgb(26, 32, 80)
• Accent: #020A47
  • rgb(2, 10, 71)
• Background: #FFFFFF
  • rgb(255, 255, 255)
• Text Primary: #020A47
  • rgb(2, 10, 71)
• Link: #020A47
  • rgb(2, 10, 71)

Typography

Each font links to its Google Fonts page where available.

• Primary: Proxima Nova
  Google Fonts →
• Heading: Proxima Nova
  Google Fonts → Proxima-Nova, sans-serif

Visual Assets

Logo

Favicon

UI Components

Live previews rendered using InfluxData's actual button styles.

• Button Primary
  Background: #020A47
  Text Color: #171717
  Border Radius: 0px
  Shadow: none

• Button Secondary
  Background: #F2F4F6
  Text Color: #FFFFFF
  Border Radius: 10px
  Shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: developers and IT professionals

InfluxData Brand in the Wild

Image: images.ctfassets.net
Source: influxdata.com

Image: images.ctfassets.net
Source: influxdata.com

Image: influxdata.com
Source: influxdata.com

Image: jorgedelacruz.uk
Source: influxdata.com

Image: images.ctfassets.net
Source: influxdata.com

Image: images.ctfassets.net
Source: influxdata.com

Frequently Asked Questions

• What is InfluxData's primary brand color?
  InfluxData's primary brand color is #9B2AFF. It anchors the visual identity across their website, product UI, and marketing materials.

• What accent color does InfluxData use?
  InfluxData uses #020A47 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

• What font does InfluxData use?
  InfluxData uses Proxima Nova as the primary typeface across body and headings.

• Does InfluxData use a light or dark theme?
  InfluxData's primary site uses a light color scheme, with a background of #FFFFFF.

• Where can I find InfluxData's logo?
  InfluxData's logo is available directly on their site (https://influxdata.com). The current logo URL is included in the machine-readable JSON profile linked above.

• How was this brand profile generated?
  This profile was extracted from https://influxdata.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by InfluxData.