Inflow Brand Identity

A complete profile of Inflow's visual system — colors, typography, components, and personality — extracted from https://getinflow.io/. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #242236
• secondary: #BEE3DB
• accent: #BEE3DB
• background: #FFFFFF
• textPrimary: #555B6E
• link: #555B6E

Typography

• primary: Work Sans — https://fonts.google.com/specimen/Work+Sans
• heading: Poppins — https://fonts.google.com/specimen/Poppins

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#BEE3DB, textColor=#000000, borderRadius=18px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#A7CAC7, borderColor=#A7CAC7, borderRadius=18px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: young professionals seeking productivity tools

Inflow Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• 10 university survival tips for ADHD college students
  • Image:
  • Source: https://www.getinflow.io/post/adhd-college-survival
• The top 10 ADHD blogs on the internet in 2022
  • Image:
  • Source: https://www.getinflow.io/post/best-adhd-blogs-categories
• What is ADHD masking and why do we do it?
  • Image:
  • Source: https://www.getinflow.io/post/adult-adhd-masking
• Inflow's ADHD Blog
  • Image:
  • Source: https://www.getinflow.io/blog
• Parenting | Inflow Blog
  • Image:
  • Source: https://www.getinflow.io/categories/parenting
• Inflow's ADHD Blog
  • Image:
  • Source: https://www.getinflow.io/blog?838f16b7_page=4

Working with these fonts

Not found on Google Fonts? Instructions:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Work Sans",
   "role": "body"
  },
  {
   "family": "Poppins",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#242236",
  "secondary": "#BEE3DB",
  "accent": "#BEE3DB",
  "background": "#FFFFFF",
  "textPrimary": "#555B6E",
  "link": "#555B6E"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Work Sans",
   "heading": "Poppins"
  },
  "fontStacks": {
   "heading": [
    "Poppins",
    "sans-serif"
   ],
   "body": [
    "Work Sans",
    "sans-serif"
   ],
   "paragraph": [
    "Work Sans",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "56.25px",
   "h2": "36px",
   "body": "20.25px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "20px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#BEE3DB",
   "textColor": "#000000",
   "borderRadius": "18px",
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#A7CAC7",
   "borderColor": "#A7CAC7",
   "borderRadius": "18px",
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/623a0043a408ef2cbfc81880/6448c5768d7281f771392907_inflow_logo_horizontal_black%201.svg",
  "favicon": "https://cdn.prod.website-files.com/623a0043a408ef2cbfc81880/634e7efdf0d2c8e5df3978e2_Icon%20Light32.png",
  "ogImage": "https://cdn.prod.website-files.com/623a0043a408ef2cbfc81880/623dc4215894a902a0c365eb_home.svg"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "young professionals seeking productivity tools"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}