Infinity Brand Identity

A complete profile of Infinity's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0000EE
• secondary: #E4EDFF
• accent: #216AFB
• background: #FFFFFF
• textPrimary: #216AFB
• link: #216AFB

Typography

• primary: Inter — Google Font
• heading: Geist — Google Font

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=transparent, textColor=#1A1A1A, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#216AFB, textColor=#0000EE, borderRadius=4px, shadow=none
• buttonSecondary: background=#101010, textColor=#0000EE, borderRadius=4px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: freelancers and startups

Infinity Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• The Potential Impact of Trump Tariff News on Indian Exporters
  • Image:
  • Source: Link
• Fiverr Freelancing for Indians and How to Maximise Earnings
  • Image:
  • Source: Link
• Why Indian Exporters Trust InfinityApp for International Payments
  • Image:
  • Source: Link
• Understanding the SWIFT Network?
  • Image:
  • Source: Link
• Mutual Funds vs. Stocks for Business Owners: Explained
  • Image:
  • Source: Link
• Freelance Portfolio Templates to Attract Global Clients
  • Image:
  • Source: Link

Working with these fonts

Not found on Google Fonts? Follow this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  },
  {
   "family": "Geist",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#0000EE",
  "secondary": "#E4EDFF",
  "accent": "#216AFB",
  "background": "#FFFFFF",
  "textPrimary": "#216AFB",
  "link": "#216AFB"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Geist"
  },
  "fontStacks": {
   "heading": [
    "Geist",
    "sans-serif"
   ],
   "body": [
    "sans-serif"
   ],
   "paragraph": [
    "Inter",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "58px",
   "h2": "44px",
   "body": "12px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "4px"
 },
 "components": {
  "input": {
   "background": "transparent",
   "textColor": "#1A1A1A",
   "borderColor": null,
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#216AFB",
   "textColor": "#0000EE",
   "borderRadius": "4px",
   "borderRadiusCorners": {
    "topLeft": "4px",
    "topRight": "4px",
    "bottomRight": "4px",
    "bottomLeft": "4px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#101010",
   "textColor": "#0000EE",
   "borderRadius": "4px",
   "borderRadiusCorners": {
    "topLeft": "4px",
    "topRight": "4px",
    "bottomRight": "4px",
    "bottomLeft": "4px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://framerusercontent.com/images/vTI13o04qKrKnJroaA8liI1RDrQ.png?width=600&height=128",
  "favicon": "https://framerusercontent.com/images/NZCnVo54QATCSJPCjPXI4KFLZw.png",
  "ogImage": "https://framerusercontent.com/images/I7spAirFEt1q041LvtkakjGpLT8.svg",
  "logoHref": "./",
  "logoAlt": "Infinity app"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Infinity'.",
  "confidence": 0.9,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 2,
   "text": "Get Started",
   "reasoning": "Button #2 has a vibrant brand color (#216AFB) and action-oriented text ('Get Started'), making it the primary CTA."
  },
  "secondary": {
   "index": 0,
   "text": "Book a demo",
   "reasoning": "Button #0 has a different background color (#101010) and offers a secondary action ('Book a demo'), suitable as a secondary CTA."
  },
  "confidence": 0.95
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "freelancers and startups"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Infinity'.",
    "confidence": 0.9
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}