# Infinia Brand Identity

A complete profile of **Infinia**'s visual system — colors, typography, components, and personality — extracted from [https://www.infiniaweb.com/](https://www.infiniaweb.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.infiniaweb.com/.  
**primary**  
#0000EE  
**rgb(0, 0, 238)**  
**secondary**  
#A3D9F6  
**rgb(163, 217, 246)**  
**accent**  
#2DA9FF  
**rgb(45, 169, 255)**  
**background**  
#FFFFFF  
**rgb(255, 255, 255)**  
**textPrimary**  
#333333  
**rgb(51, 51, 51)**  
**link**  
#135CBA  
**rgb(19, 92, 186)**

## Typography

Each font links to its Google Fonts page where available.

**primary**  
Arial  
**heading**  
Montserrat  
Montserrat [Google Fonts →](https://fonts.google.com/specimen/Montserrat)

## Visual Assets

Logo

Favicon

Social Card

## UI Components

Live previews rendered using Infinia's actual button styles.

### Button Primary  
**buttonPrimary**  
background: #2DA9FF  
textColor: #000000  
borderRadius: 50px  
shadow: none

### Button Secondary  
**buttonSecondary**  
background: #25D366  
textColor: #000000  
borderRadius: 200px  
shadow: none

## Brand Personality

**Tone:** professional  
**Energy:** medium  
**Audience:** businesses seeking real-time payment solutions

## Frequently Asked Questions

**What is Infinia's primary brand color?**  
Infinia's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does Infinia use?**  
Infinia uses #2DA9FF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does Infinia use?**  
Infinia uses Arial for body text and Montserrat for headings. Fonts were detected on https://www.infiniaweb.com/ as part of their live design system.

**Does Infinia use a light or dark theme?**  
Infinia's primary site uses a light color scheme, with a background of #FFFFFF.

**Where can I find Infinia's logo?**  
Infinia's logo is available directly on their site (https://www.infiniaweb.com/). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://www.infiniaweb.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Infinia.