Infinia Brand Identity

A complete profile of Infinia's visual system — colors, typography, components, and personality — extracted from https://www.infiniaweb.com/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/infinia
• Machine-readable JSON: https://characterquilt.com/branding/infinia.json
• Per-page llms.txt: https://characterquilt.com/branding/infinia/llms.txt

Quick Facts

Color Palette

• primary: #0000EE
• secondary: #A3D9F6
• accent: #2DA9FF
• background: #FFFFFF
• textPrimary: #333333
• link: #135CBA

Typography

• primary: Arial — Google Fonts
• heading: Montserrat — Google Fonts

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#2DA9FF, textColor=#000000, borderRadius=50px, shadow=none
• buttonSecondary: background=#25D366, textColor=#000000, borderRadius=200px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: businesses seeking real-time payment solutions

Infinia Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Infinia | Real-Time Payments
  • Image:
  • Source: https://www.infiniaweb.com/pt
• Fiat Virtual Accounts
  • Image:
  • Source: https://docs.infiniaweb.com/docs/virtual-accounts
• Cobra por transferencias | Infinia
  • Image:
  • Source: https://www.infiniaweb.com/en/hola-paraguay
• Infinia | Real-Time Payments
  • Image:
  • Source: https://www.infiniaweb.com/en
• Cobra por transferencias | Infinia
  • Image:
  • Source: https://www.infiniaweb.com/en/verificador-comercio
• Coverage | Infinia
  • Image:
  • Source: https://www.infiniaweb.com/en/coverage

Working with these fonts

Not found on Google Fonts? Follow these steps if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.