# InEvent Brand Identity

A complete profile of **InEvent**'s visual system — colors, typography, components, and personality — extracted from [https://inevent.com](https://inevent.com/).

## Color Palette

Brand palette extracted from https://inevent.com.

- **Primary:**  #E7F3F7
- **Secondary:** #2A333C
- **Accent:** #25A9E0
- **Background:** #FEFEFE
- **Text Primary:** #25A9E0
- **Link:** #25A9E0

## Typography

Each font links to its Google Fonts page where available.

- **Primary:** Lato  
  [Google Fonts →](https://fonts.google.com/specimen/Lato)  
- **Heading:** Open Sans  
  [Google Fonts →](https://fonts.google.com/specimen/Open+Sans)

```
Lato, Open Sans, Lucida Grande, Lucida, Verdana, sans-serif
```

## Visual Assets

Logo

Favicon

Social Card

## UI Components

Live previews rendered using InEvent's actual button styles.

### Input

- **Background:** #64696E  
- **Text Color:** #FFFFFF  
- **Border Color:** #25A9E0  
- **Border Radius:** 100px  
- **Shadow:** rgba(0, 0, 0, 0) 0px 0px 10px 0px

### Button Primary

- **Background:** #25A9E0  
- **Text Color:** #FEFEFE  
- **Border Radius:** 8px  
- **Shadow:** none

### Button Secondary

- **Background:** #2A333C  
- **Text Color:** #FEFEFE  
- **Border Radius:** 80px  
- **Shadow:** none

## Brand Personality

- **Tone:** professional  
- **Energy:** medium  
- **Audience:** event organizers and businesses

## Frequently Asked Questions

1. **What is InEvent's primary brand color?**  
InEvent's primary brand color is #E7F3F7. It anchors the visual identity across their website, product UI, and marketing materials.

2. **What accent color does InEvent use?**  
InEvent uses #25A9E0 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. **What font does InEvent use?**  
InEvent uses Lato for body text and Open Sans for headings. Fonts were detected on https://inevent.com as part of their live design system.

4. **Does InEvent use a light or dark theme?**  
InEvent's primary site uses a light color scheme, with a background of #FEFEFE.

5. **Where can I find InEvent's logo?**  
InEvent's logo is available directly on their site (https://inevent.com). The current logo URL is included in the machine-readable JSON profile linked above.

6. **How was this brand profile generated?**  
This profile was extracted from https://inevent.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by InEvent.