# InEvent Brand Identity

A complete profile of **InEvent**'s visual system — colors, typography, components, and personality — extracted from https://inevent.com. Built for designers, agents, and AI tools.

## Quick Facts

| Field | Value |
|---|---|
| Primary | #E7F3F7 |
| Accent | #25A9E0 |
| Body Font | Lato |
| Heading Font | Open Sans |

## Color Palette

- primary: #E7F3F7
- secondary: #2A333C
- accent: #25A9E0
- background: #FEFEFE
- textPrimary: #25A9E0
- link: #25A9E0

## Typography

- primary: Lato — [Google Fonts](https://fonts.google.com/specimen/Lato)
- heading: Open Sans — [Google Fonts](https://fonts.google.com/specimen/Open+Sans)

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- input: background=#64696E, textColor=#FFFFFF, borderColor=#25A9E0, borderRadius=100px, shadow=rgba(0, 0, 0, 0) 0px 0px 10px 0px
- buttonPrimary: background=#25A9E0, textColor=#FEFEFE, borderRadius=8px, shadow=none
- buttonSecondary: background=#2A333C, textColor=#FEFEFE, borderRadius=80px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: event organizers and businesses

## InEvent Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Conference Planning Checklist**
  - 
  - Source: [Conference Planning Checklist](https://content.inevent.com/en-us/conference-planning-checklist)
- **B2B marketing strategies for virtual events - InEvent Blog**
  - 
  - Source: [B2B Marketing Strategies](https://inevent.com/blog/others/b2b-marketing-virtual-events.html)
- **Customer Success Event Software | InEvent**
  - 
  - Source: [Customer Success Event Software](https://inevent.com/en/customer-experience-professional-ccxp-event-software.php)
- **How Event Planners Can Leverage on Web Development. | InEvent**
  - 
  - Source: [Web Development Help](https://inevent.com/blog/others/how-event-planners-can-take-help-from-web-development.html)
- **InEvent - What we do**
  - 
  - Source: [What We Do](https://inevent.com/en/what-we-do.php)
- **InEvent Blog | InEvent**
  - 
  - Source: [InEvent Blog](https://inevent.com/blog/home)

## Working with these fonts

Not found on Google Fonts? Here's how you can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around to load different font weights.
4. For each captured font URL: save them locally.
5. View the page's CSS and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Lato",
      "role": "body"
    },
    {
      "family": "Open Sans",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#E7F3F7",
    "secondary": "#2A333C",
    "accent": "#25A9E0",
    "background": "#FEFEFE",
    "textPrimary": "#25A9E0",
    "link": "#25A9E0"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Lato",
      "heading": "Open Sans"
    },
    "fontStacks": {
      "heading": [
        "Lato",
        "Open Sans",
        "Lucida Grande",
        "Lucida",
        "Verdana",
        "sans-serif"
      ],
      "body": [
        "Lato",
        "Open Sans",
        "Lucida Grande",
        "Lucida",
        "Verdana",
        "sans-serif"
      ],
      "paragraph": [
        "Lato",
        "Open Sans",
        "Lucida Grande",
        "Lucida",
        "Verdana",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "100px",
      "h2": "40px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {
    "input": {
      "background": "#64696E",
      "textColor": "#FFFFFF",
      "borderColor": "#25A9E0",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "100px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 10px 0px"
    },
    "buttonPrimary": {
      "background": "#25A9E0",
      "textColor": "#FEFEFE",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#2A333C",
      "textColor": "#FEFEFE",
      "borderRadius": "80px",
      "borderRadiusCorners": {
        "topLeft": "80px",
        "topRight": "80px",
        "bottomRight": "80px",
        "bottomLeft": "80px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://static.inevent.com/images/inevent-logo-white.svg",
    "favicon": "https://inevent.com/images/icons/favicon-192x192.png",
    "ogImage": "https://static.inevent.com/images/homepage-meta-image.webp",
    "logoHref": "home.php",
    "logoAlt": "InEvent Logo"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "event organizers and businesses"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  }
}
```