Industrial Microbes Brand Identity

A complete profile of Industrial Microbes's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #115833
• accent: #3EAB47
• background: #F9FAF9
• textPrimary: #151A1E
• link: #3EAB47

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: adelle-sans — https://fonts.google.com/specimen/adelle-sans

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#FFFFFF, textColor=#000000, borderColor=#DBDCDB, borderRadius=0px, shadow=none
• buttonPrimary: background=#115833, textColor=#FFFFFF, borderRadius=300px, shadow=none
• buttonSecondary: background=#F9FAF9, textColor=#151A1E, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: businesses interested in sustainable materials

Industrial Microbes Brand in the Wild

• How to design a biomanufacturing process for success — Industrial Microbes
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  • Source: Link
• Latest news in biotech and the circular economy | Press — Industrial Microbes
  • Image:
  • Source: Link
• Technology | Patented microbes turn methane emissions into net zero materials | iMicrobes — Industrial Microbes
  • Image:
  • Source: Link
• Biotech, net-zero production, and climate insights blog | iMicrobes — Industrial Microbes
  • Image:
  • Source: Link
• iMicrobes Seed Round — Industrial Microbes
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  • Source: Link
• Biotech, net-zero production, and climate insights blog | iMicrobes — Industrial Microbes
  • Image:
  • Source: Link

Working with these fonts

Not found on Google Fonts? Instructions for use:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Capture the font URLs and download locally.
4. Copy out the matching @font-face declarations from the CSS.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  },
  {
   "family": "adelle-sans",
   "role": "heading"
  },
  {
   "family": "Carlito",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#115833",
  "accent": "#3EAB47",
  "background": "#F9FAF9",
  "textPrimary": "#151A1E",
  "link": "#3EAB47"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "adelle-sans"
  },
  "fontStacks": {
   "heading": [
    "Inter",
    "sans-serif"
   ],
   "body": [
    "sans-serif"
   ],
   "paragraph": [
    "Inter",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "62px",
   "h2": "40px",
   "body": "20px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {
  "input": {
   "background": "#FFFFFF",
   "textColor": "#000000",
   "borderColor": "#DBDCDB",
   "borderRadius": "0px",
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#115833",
   "textColor": "#FFFFFF",
   "borderRadius": "300px",
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#F9FAF9",
   "textColor": "#151A1E",
   "borderRadius": "0px",
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://images.squarespace-cdn.com/content/v1/5f1e426a68df2a40e2e0ef49/b3c8caee-8dc8-49be-9e7a-66ae4a27cb3f/Logo_black.png?format=1500w",
  "favicon": "https://images.squarespace-cdn.com/content/v1/5f1e426a68df2a40e2e0ef49/1600473227806-PZ2GP74LMN0QA26G1NTC/favicon.ico?format=100w",
  "ogImage": "http://static1.squarespace.com/static/5f1e426a68df2a40e2e0ef49/t/64ef1a004197464609738fdc/1693391360142/Logo_black.png?format=1500w"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "businesses interested in sustainable materials"
 }
}