# inDinero Brand Identity

A complete profile of **inDinero**'s visual system — colors, typography, components, and personality — extracted from http://indinero.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/indinero
- Machine-readable JSON: https://characterquilt.com/branding/indinero.json
- Per-page llms.txt: https://characterquilt.com/branding/indinero/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #481488 |
| Accent | #FDD340 |
| Body Font | Segoe UI |
| Heading Font | Segoe UI |

## Color Palette

- primary: #481488
- secondary: #FDD340
- accent: #FDD340
- background: #FFFFFF
- textPrimary: #1B003C
- link: #1B003C

## Typography

- primary: Segoe UI — https://fonts.google.com/specimen/Segoe+UI
- heading: Segoe UI — https://fonts.google.com/specimen/Segoe+UI

## Visual Assets

- Logo: https://www.indinero.com/wp-content/uploads/2023/06/logo.svg
- Favicon: https://www.indinero.com/wp-content/uploads/2023/04/cropped-favicon-purple-1-32x32.png

## UI Components

- input: background=#270057, textColor=#FFFFFF, borderColor=null, borderRadius=10px, shadow=rgba(18, 25, 97, 0.08) 0px 1px 4px 0px
- buttonPrimary: background=#FDD340, textColor=#481488, borderRadius=20px, shadow=none
- buttonSecondary: background=#421882, textColor=#FFFFFF, borderRadius=20px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals seeking financial services

## inDinero Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Lumavate - Expertise is Critical**
  - Image: https://i.vimeocdn.com/video/1684149917-647ee2e937c3bda7ec55056446156cb87136d66d699845bc4fac888666926f95-d?f=webp
  - Source: https://www.indinero.com/case-studies/lumavate/
- **IRS Audit Risk for Small Businesses**
  - Image: https://www.indinero.com/wp-content/uploads/2016/04/IRS-Audit-Blog-Feature-1024x512.png
  - Source: https://www.indinero.com/blog/irs-audit-prevention/
- **Masterpiece Cuisine - Case Study - Indinero**
  - Image: https://i.vimeocdn.com/video/1706545592-cf4e6561482936bd8cd8204f962b47e506dfef5e96fa57c149b5938bd5cc5043-d?f=webp
  - Source: https://www.indinero.com/case-studies/masterpiece/
- **How Acquiring tempCFO Helps inDinero Offer More Startup Expertise**
  - Image: https://www.indinero.com/wp-content/uploads/2018/09/DocManagementBlog-1024x512.png
  - Source: https://www.indinero.com/blog/indinero-acquires-tempcfo/
- **Use a Backdoor Roth IRA to Build Tax-Free Savings**
  - Image: https://www.indinero.com/wp-content/uploads/2020/12/Ari-Palmer1.jpg
  - Source: https://www.indinero.com/blog/use-a-backdoor-roth-ira-to-build-tax-free-savings/
- **What Is Cash Flow**
  - Image: https://www.indinero.com/wp-content/uploads/2023/05/Indinero-Do-your-investors-understand-you-blog-CTA-image-1024x505.png
  - Source: https://www.indinero.com/blog/cashflow-startup/

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Segoe UI",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#481488",
    "secondary": "#FDD340",
    "accent": "#FDD340",
    "background": "#FFFFFF",
    "textPrimary": "#1B003C",
    "link": "#1B003C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Segoe UI",
      "heading": "Segoe UI"
    },
    "fontStacks": {
      "heading": [
        "Neue Haas Grotesk Display Pro"
      ],
      "body": [
        "-apple-system",
        "system-ui",
        "Segoe UI",
        "Roboto",
        "Helvetica",
        "Arial",
        "sans-serif",
        "Apple Color Emoji"
      ],
      "paragraph": [
        "-apple-system",
        "system-ui",
        "Segoe UI",
        "Roboto",
        "Helvetica",
        "Arial",
        "sans-serif",
        "Apple Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "44px",
      "h2": "31.5px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "20px"
  },
  "components": {
    "input": {
      "background": "#270057",
      "textColor": "#FFFFFF",
      "borderColor": null,
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "rgba(18, 25, 97, 0.08) 0px 1px 4px 0px"
    },
    "buttonPrimary": {
      "background": "#FDD340",
      "textColor": "#481488",
      "borderRadius": "20px",
      "borderRadiusCorners": {
        "topLeft": "20px",
        "topRight": "20px",
        "bottomRight": "20px",
        "bottomLeft": "20px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#421882",
      "textColor": "#FFFFFF",
      "borderRadius": "20px",
      "borderRadiusCorners": {
        "topLeft": "20px",
        "topRight": "20px",
        "bottomRight": "20px",
        "bottomLeft": "20px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.indinero.com/wp-content/uploads/2023/06/logo.svg",
    "favicon": "https://www.indinero.com/wp-content/uploads/2023/04/cropped-favicon-purple-1-32x32.png",
    "ogImage": null,
    "logoHref": "https://www.indinero.com",
    "logoAlt": "Indinero"
  }
}
```