indemni.json

Indemni Brand Identity

A complete profile of Indemni's visual system — colors, typography, components, and personality — extracted from http://www.indemni.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #0000EE
Accent #119DA5
Body Font Geist
Heading Font Geist

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: freight brokers and logistics professionals

Indemni Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Geist",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#12CAD4",
    "accent": "#119DA5",
    "background": "#FFFDF7",
    "textPrimary": "#119DA5",
    "link": "#119DA5"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Geist",
      "heading": "Geist"
    },
    "fontStacks": {
      "heading": [
        "Geist",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Geist",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "70px",
      "h2": "40px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#119DA5",
      "textColor": "#0000EE",
      "borderRadius": "10240px",
      "borderRadiusCorners": {
        "topLeft": "10240px",
        "topRight": "10240px",
        "bottomRight": "10240px",
        "bottomLeft": "10240px"
      },
      "shadow": "rgba(24, 24, 27, 0.24) 0px 1px 1px 0.05px, rgba(255, 255, 255, 0.1) 0px 2px 0px 0px inset, rgba(255, 255, 255, 0.16) 0px 8px 16px 0px inset"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "10240px",
      "borderRadiusCorners": {
        "topLeft": "10240px",
        "topRight": "10240px",
        "bottomRight": "10240px",
        "bottomLeft": "10240px"
      },
      "shadow": "rgba(24, 24, 27, 0.24) 0px 1px 1px 0.05px, rgba(255, 255, 255, 0.1) 0px 2px 0px 0px inset, rgba(255, 255, 255, 0.16) 0px 8px 16px 0px inset"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/qbGZgzuuSuIxMRjmrbZnc4MIEZQ.png?width=472&height=148",
    "favicon": "https://framerusercontent.com/images/NbBIxtI0IuUajUY3nzSOdM6m4U.png",
    "ogImage": "https://framerusercontent.com/assets/aw741f0CIIxRSTzYDaZP8XnoJo.png",
    "logoHref": "./"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, medium-sized, and matches the brand name 'Indemni'. It is positioned at the top of the page, which is typical for a brand logo.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book Demo",
      "reasoning": "Button #0 is selected as the primary CTA because it uses the vibrant brand color #119DA5, which is consistent with the site's accent color. The text 'Book Demo' is action-oriented, making it a strong candidate for the primary call-to-action."
    },
    "secondary": {
      "index": 3,
      "text": "Sign in",
      "reasoning": "Button #3 is selected as the secondary CTA because it has a different background color (#FFFFFF) compared to the primary button. The text 'Sign in' suggests a secondary action, which is typical for login or access-related functions."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "freight brokers and logistics professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, medium-sized, and matches the brand name 'Indemni'. It is positioned at the top of the page, which is typical for a brand logo.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}