Indee Labs Brand Identity

A complete profile of Indee Labs's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #3971FD
• accent: #3971FD
• background: #FFFFFF
• textPrimary: #000000
• link: #3971FD

Typography

• primary: PT Sans — Google Fonts
• heading: PT Sans — Google Fonts

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#3971FD, textColor=#FFFFFF, borderRadius=300px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=300px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: scientific and medical professionals

Indee Labs Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Automating Primary Human T Cell Culture — Indee Labs
  • Image:
  • Source: Link
• Blog — Indee Labs
  • Image:
  • Source: Link
• The Limitations and Challenges of Cancer Therapies — Indee Labs
  • Image:
  • Source: Link
• Blog — Indee Labs
  • Image:
  • Source: Link
• Automating Primary Human T Cell Culture — Indee Labs
  • Image:
  • Source: Link
• Blog — Indee Labs
  • Image:
  • Source: Link

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "PT Sans",
   "role": "body"
  },
  {
   "family": "Helvetica Neue",
   "role": "unknown"
  },
  {
   "family": "Arial",
   "role": "unknown"
  },
  {
   "family": "Adelle Sans",
   "role": "unknown"
  },
  {
   "family": "Lato",
   "role": "unknown"
  }
 ],
 "colors": {
   "primary": "#3971FD",
   "accent": "#3971FD",
   "background": "#FFFFFF",
   "textPrimary": "#000000",
   "link": "#3971FD"
 },
 "typography": {
   "fontFamilies": {
     "primary": "PT Sans",
     "heading": "PT Sans"
   },
   "fontStacks": {
     "heading": [
      "sans-serif"
     ],
     "body": [
      "sans-serif"
     ],
     "paragraph": [
      "PT Sans"
     ]
   },
   "fontSizes": {
     "h1": "17px",
     "h2": "17px",
     "body": "17px"
   }
 },
 "spacing": {
   "baseUnit": 8,
   "borderRadius": "0px"
 },
 "components": {
   "buttonPrimary": {
     "background": "#3971FD",
     "textColor": "#FFFFFF",
     "borderRadius": "300px",
     "borderRadiusCorners": {
       "topLeft": "300px",
       "topRight": "300px",
       "bottomRight": "300px",
       "bottomLeft": "300px"
     },
     "shadow": "none"
   },
   "buttonSecondary": {
     "background": "#FFFFFF",
     "textColor": "#000000",
     "borderRadius": "300px",
     "borderRadiusCorners": {
       "topLeft": "300px",
       "topRight": "300px",
       "bottomRight": "300px",
       "bottomLeft": "300px"
     },
     "shadow": "none"
   }
 },
 "images": {
   "logo": "https://images.squarespace-cdn.com/content/v1/6008862cd4535b44c9031c71/1617211653866-WGVXFU17L9YOSDON1YDQ/IL-FINISHED-LOGO-HORIZONTAL%2B%25281%2529.jpg?format=1500w",
   "favicon": "https://assets.squarespace.com/universal/default-favicon.ico",
   "ogImage": "http://static1.squarespace.com/static/6008862cd4535b44c9031c71/t/6064b105de17a817b4261928/1617211656134/IL-FINISHED-LOGO-HORIZONTAL%2B%25281%2529.jpg?format=1500w",
   "logoHref": "/",
   "logoAlt": "Indee Labs"
 },
 "personality": {
   "tone": "professional",
   "energy": "medium",
   "targetAudience": "scientific and medical professionals"
 },
 "designSystem": {
   "framework": "custom",
   "componentLibrary": ""
 },
 "confidence": {
   "buttons": 0.95,
   "colors": 0.9,
   "overall": 0.925
 }
}