# Indee Labs Brand Identity

A complete profile of **Indee Labs**'s visual system — colors, typography, components, and personality — extracted from http://www.indeelabs.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/indee-labs
- Machine-readable JSON: https://characterquilt.com/branding/indee-labs.json
- Per-page llms.txt: https://characterquilt.com/branding/indee-labs/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #3971FD |
| Accent | #3971FD |
| Body Font | PT Sans |
| Heading Font | PT Sans |

## Color Palette

- primary: #3971FD
- accent: #3971FD
- background: #FFFFFF
- textPrimary: #000000
- link: #3971FD

## Typography

- primary: PT Sans — https://fonts.google.com/specimen/PT+Sans
- heading: PT Sans — https://fonts.google.com/specimen/PT+Sans

## Visual Assets

- Logo:   
- Favicon: 
- Social card (og:image):

## UI Components

- buttonPrimary: background=#3971FD, textColor=#FFFFFF, borderRadius=300px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=300px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: scientific and medical professionals

## Indee Labs Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Automating Primary Human T Cell Culture — Indee Labs**  
  - Image:   
  - Source: [Link](https://www.indeelabs.com/articles/automating-primary-human-t-cell-culture)  
- **Blog — Indee Labs**  
  - Image:   
  - Source: [Link](https://www.indeelabs.com/blog)  
- **The Limitations and Challenges of Cancer Therapies — Indee Labs**  
  - Image:   
  - Source: [Link](https://www.indeelabs.com/articles/the-limitations-and-challenges-of-cancer-therapies)  
- **Blog — Indee Labs**  
  - Image:   
  - Source: [Link](https://www.indeelabs.com/blog)  
- **Automating Primary Human T Cell Culture — Indee Labs**  
  - Image:   
  - Source: [Link](https://www.indeelabs.com/articles/automating-primary-human-t-cell-culture)  
- **Blog — Indee Labs**  
  - Image:   
  - Source: [Link](https://www.indeelabs.com/blog)

## Working with these fonts

Not found on Google Fonts?

### Steps to Acquire Fonts:  
1. Open the company's homepage in a browser with DevTools open.  
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).  
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.  
4. For each captured font URL: right-click → Save As to download the file locally.  
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

### Programmatic Alternative:  
Load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "PT Sans",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "unknown"
    },
    {
      "family": "Arial",
      "role": "unknown"
    },
    {
      "family": "Adelle Sans",
      "role": "unknown"
    },
    {
      "family": "Lato",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#3971FD",
    "accent": "#3971FD",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#3971FD"
  },
  "typography": {
    "fontFamilies": {
      "primary": "PT Sans",
      "heading": "PT Sans"
    },
    "fontStacks": {
      "heading": [
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "PT Sans"
      ]
    },
    "fontSizes": {
      "h1": "17px",
      "h2": "17px",
      "body": "17px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#3971FD",
      "textColor": "#FFFFFF",
      "borderRadius": "300px",
      "borderRadiusCorners": {
        "topLeft": "300px",
        "topRight": "300px",
        "bottomRight": "300px",
        "bottomLeft": "300px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "300px",
      "borderRadiusCorners": {
        "topLeft": "300px",
        "topRight": "300px",
        "bottomRight": "300px",
        "bottomLeft": "300px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://images.squarespace-cdn.com/content/v1/6008862cd4535b44c9031c71/1617211653866-WGVXFU17L9YOSDON1YDQ/IL-FINISHED-LOGO-HORIZONTAL%2B%25281%2529.jpg?format=1500w",
    "favicon": "https://assets.squarespace.com/universal/default-favicon.ico",
    "ogImage": "http://static1.squarespace.com/static/6008862cd4535b44c9031c71/t/6064b105de17a817b4261928/1617211656134/IL-FINISHED-LOGO-HORIZONTAL%2B%25281%2529.jpg?format=1500w",
    "logoHref": "/",
    "logoAlt": "Indee Labs"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Indee Labs'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Contact",
      "reasoning": "Button #0 ('Contact') uses the vibrant brand color #3971FD and is likely the main call-to-action for user engagement."
    },
    "secondary": {
      "index": 3,
      "text": "Learn More",
      "reasoning": "Button #3 ('Learn More') has a different background color (#FFFFFF) and serves as a secondary action, providing additional information."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "scientific and medical professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Indee Labs'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```