# Increase Brand Identity

A complete profile of **Increase**'s visual system — colors, typography, components, and personality — extracted from https://increase.com/. Built for designers, agents, and AI tools.

## Quick Facts

| Field       | Value       |
|-------------|-------------|
| Primary     | #687887     |
| Accent      | #1A2B3B    |
| Body Font   | Untitled Sans |
| Heading Font | Untitled Sans |

## Color Palette

- primary: #687887
- secondary: #E4FF33
- accent: #1A2B3B
- background: #FFFFFF
- textPrimary: #1A2B3B
- link: #1A2B3B

## Typography

- primary: Untitled Sans — https://fonts.google.com/specimen/Untitled+Sans
- heading: Untitled Sans — https://fonts.google.com/specimen/Untitled+Sans

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20class%3D%22style_logo__QIQCu%22%20viewBox%3D%220%200%20100%2014%22%20data-fc-idx%3D%220%22%3E%3Crect%20class%3D%22style_bar__3tqvp%22%20x%3D%221%22%20y%3D%222.86%22%20width%3D%224%22%20height%3D%2210.14%22%20style%3D%22fill%3A%20rgb(26%2C%2043%2C%2059)%20!important%3B%22%2F%3E%3Crect%20class%3D%22style_bar__3tqvp%22%20x%3D%228.5%22%20y%3D%221.86%22%20width%3D%224%22%20height%3D%2211.14%22%20style%3D%22fill%3A%20rgb(26%2C%2043%2C%2059)%20!important%3B%22%2F%3E%3Crect%20class%3D%22style_bar__3tqvp%22%20x%3D%2216%22%20y%3D%220.86%22%20width%3D%224%22%20height%3D%2212.14%22%20style%3D%22fill%3A%20rgb(26%2C%2043%2C%2059)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22style_diagonal__WcO8d%22%20d%3D%22M16%206.5L12.5%201.86V8.36L16%2013V6.5Z%22%20style%3D%22fill%3A%20rgb(128%2C%20139%2C%20150)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22style_letter__GHYS3%22%20d%3D%22M26.004%206.931C26.004%204.636%2026.871%203.361%2028.537%203.361C29.778%203.361%2030.407%204.058%2030.611%205.146H34.079C33.586%202.477%2031.852%200.658%2028.537%200.658C24.712%200.658%2022.366%203.293%2022.366%206.931C22.366%2010.586%2024.712%2013.204%2028.537%2013.204C31.852%2013.204%2033.586%2011.368%2034.079%208.716H30.611C30.407%209.804%2029.778%2010.501%2028.537%2010.501C26.871%2010.501%2026.004%209.243%2026.004%206.931Z%22%20style%3D%22fill%3A%20rgb(26%2C%2043%2C%2059)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22style_letter__GHYS3%22%20d%3D%22M39.8796%2013V9.124H41.7326L43.8746%2013H47.6996L45.1496%208.546C46.4586%207.9%2047.3596%206.744%2047.3596%204.993C47.3596%202.273%2045.5066%200.861999%2042.4466%200.861999H36.3776V13H39.8796ZM39.8796%206.404V3.582H41.9366C43.3646%203.582%2043.8576%204.058%2043.8576%204.993C43.8576%205.928%2043.3646%206.404%2041.9366%206.404H39.8796Z%22%20style%3D%22fill%3A%20rgb(26%2C%2043%2C%2059)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22style_letter__GHYS3%22%20d%3D%22M59.653%2013V10.28H53.38V8.257H58.735V5.537H53.38V3.582H59.483V0.861999H49.878V13H59.653Z%22%20style%3D%22fill%3A%20rgb(26%2C%2043%2C%2059)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22style_letter__GHYS3%22%20d%3D%22M71.3255%2013H74.9635L70.1525%200.861999H66.1235L61.3295%2013H64.8145L65.6645%2010.739H70.5095L71.3255%2013ZM68.0955%204.245H68.1465L69.5235%208.036H66.6675L68.0955%204.245Z%22%20style%3D%22fill%3A%20rgb(26%2C%2043%2C%2059)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22style_letter__GHYS3%22%20d%3D%22M75.9798%209.209C76.2518%2011.878%2078.5128%2013.204%2081.8278%2013.204C84.7348%2013.204%2087.0638%2011.776%2087.0638%209.311C87.0638%207.288%2085.8908%206.115%2083.6978%205.724L81.4198%205.316C80.3828%205.129%2079.8388%204.976%2079.8388%204.296C79.8388%203.599%2080.5188%203.174%2081.4878%203.174C82.6438%203.174%2083.4258%203.633%2083.4938%204.551H86.8598C86.6048%202.154%2084.8028%200.658%2081.4538%200.658C78.5638%200.658%2076.3368%202.154%2076.3368%204.585C76.3368%206.778%2077.7988%207.798%2079.8218%208.138L81.8958%208.495C83.0688%208.699%2083.5448%208.903%2083.5448%209.566C83.5448%2010.365%2082.6437%2010.705%2081.6917%2010.705C80.6547%2010.705%2079.5328%2010.348%2079.4308%209.209H75.9798Z%22%20style%3D%22fill%3A%20rgb(26%2C%2043%2C%2059)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22style_letter__GHYS3%22%20d%3D%22M99.0584%2013V10.28H92.7854V8.257H98.1404V5.537H92.7854V3.582H98.8884V0.861999H89.2834V13H99.0584Z%22%20style%3D%22fill%3A%20rgb(26%2C%2043%2C%2059)%20!important%3B%22%2F%3E%3C%2Fsvg%3E
- Favicon: https://increase.com/favicon.svg
- Social card (og:image): https://storage.googleapis.com/bank-277721-web-static-assets-site/images/site-card.jpg

## UI Components

- buttonPrimary: background=#1A2B3B, textColor=#FFFFFF, borderRadius=8px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#1A2B3B, borderColor=#EDF0F2, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px

## Brand Personality

Tone: professional · Energy: medium · Audience: enterprise clients

## Increase Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Originating checks — Increase**
  - Image: https://increase.com/images/docs-check-image.jpg
  - Source: https://increase.com/documentation/originating-checks
- **ISO 8583: The language of credit cards — Increase**
  - Image: https://increase.com/images/article-iso8583-basic-format.png
  - Source: https://increase.com/articles/iso-8583-the-language-of-credit-cards
- **Physical cards — Increase**
  - Image: https://increase.com/images/carrier_template.png
  - Source: https://increase.com/documentation/card-art-physical-cards
- **ISO 8583: The language of credit cards — Increase**
  - Image: https://increase.com/images/article-iso-8583-hero.png
  - Source: https://increase.com/articles/iso-8583-the-language-of-credit-cards
- **No Abstractions: an Increase API design principle — Increase**
  - Image: https://increase.com/images/article-api-principles-hero.png
  - Source: https://increase.com/articles/no-abstractions
- **How Ascend facilitates payments and automates insurance AR/AP workflows with Increase — Increase**
  - Image: https://increase.com/images/article-ascend-flow-2.png
  - Source: https://increase.com/customers/ascend

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```
{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Untitled Sans",
 "role": "body"
 }
],
 "colors": {
 "primary": "#687887",
 "secondary": "#E4FF33",
 "accent": "#1A2B3B",
 "background": "#FFFFFF",
 "textPrimary": "#1A2B3B",
 "link": "#1A2B3B"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Untitled Sans",
 "heading": "Untitled Sans"
 },
 "fontStacks": {
 "heading": [
 "Untitled Sans",
 "sans-serif"
 ],
 "body": [
 "Untitled Sans",
 "sans-serif"
 ],
 "paragraph": [
 "Untitled Sans",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "16px",
 "h2": "16px",
 "body": "16px"
 }
 },
 "spacing": {
 "baseUnit": 2,
 "borderRadius": "0px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#1A2B3B",
 "textColor": "#FFFFFF",
 "borderRadius": "8px",
 "borderRadiusCorners": {
 "topLeft": "8px",
 "topRight": "8px",
 "bottomRight": "8px",
 "bottomLeft": "8px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#FFFFFF",
 "textColor": "#1A2B3B",
 "borderColor": "#EDF0F2",
 "borderRadius": "8px",
 "borderRadiusCorners": {
 "topLeft": "8px",
 "topRight": "8px",
 "bottomRight": "8px",
 "bottomLeft": "8px"
 },
 "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px"
 }
 },
 "images": {
 "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20class%3D%22style_logo__QIQCu%22%20viewBox%3D%220%200%20100%2014%22%20data-fc-idx%3D%220%22%3E%3Crect%20class%3D%22style_bar__3tqvp%22%20x%3D%221%22%20y%3D%222.86%22%20width%3D%224%22%20height%3D%2210.14%22%20style%3D%22fill%3A%20rgb(26%2C%2043%2C%2059)%20!important%3B%22%2F%3E%3Crect%20class%3D%22style_bar__3tqvp%22%20x%3D%228.5%22%20y%3D%221.86%22%20width%3D%224%22%20height%3D%2211.14%22%20style%3D%22fill%3A%20rgb(26%2C%2043%2C%2059)%20!important%3B%22%2F%3E%3Crect%20class%3D%22style_bar__3tqvp%22%20x%3D%2216%22%20y%3D%220.86%22%20width%3D%224%22%20height%3D%2212.14%22%20style%3D%22fill%3A%20rgb(26%2C%2043%2C%2059)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22style_diagonal__WcO8d%22%20d%3D%22M16%206.5L12.5%201.86V8.36L16%2013V6.5Z%22%20style%3D%22fill%3A%20rgb(128%2C%20139%2C%20150)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22style_letter__GHYS3%22%20d%3D%22M26.004%206.931C26.004%204.636%2026.871%203.361%2028.537%203.361C29.778%203.361%2030.407%204.058%2030.611%205.146H34.079C33.586%202.477%2031.852%200.658%2028.537%200.658C24.712%200.658%2022.366%203.293%2022.366%206.931C22.366%2010.586%2024.712%2013.204%2028.537%2013.204C31.852%2013.204%2033.586%2011.368%2034.079%208.716H30.611C30.407%209.804%2029.778%2010.501%2028.537%2010.501C26.871%2010.501%2026.004%209.243%2026.004%206.931Z%22%20style%3D%22fill%3A%20rgb(26%2C%2043%2C%2059)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22style_letter__GHYS3%22%20d%3D%22M39.8796%2013V9.124H41.7326L43.8746%2013H47.6996L45.1496%208.546C46.4586%207.9%2047.3596%206.744%2047.3596%204.993C47.3596%202.273%2045.5066%200.861999%2042.4466%200.861999H36.3776V13H39.8796ZM39.8796%206.404V3.582H41.9366C43.3646%203.582%2043.8576%204.058%2043.8576%204.993C43.8576%205.928%2043.3646%206.404%2041.9366%206.404H39.8796Z%22%20style%3D%22fill%3A%20rgb(26%2C%2043%2C%2059)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22style_letter__GHYS3%22%20d%3D%22M59.653%2013V10.28H53.38V8.257H58.735V5.537H53.38V3.582H59.483V0.861999H49.878V13H59.653Z%22%20style%3D%22fill%3A%20rgb(26%2C%2043%2C%2059)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22style_letter__GHYS3%22%20d%3D%22M71.3255%2013H74.9635L70.1525%200.861999H66.1235L61.3295%2013H64.8145L65.6645%2010.739H70.5095L71.3255%2013ZM68.0955%204.245H68.1465L69.5235%208.036H66.6675L68.0955%204.245Z%22%20style%3D%22fill%3A%20rgb(26%2C%2043%2C%2059)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22style_letter__GHYS3%22%20d%3D%22M75.9798%209.209C76.2518%2011.878%2078.5128%2013.204%2081.8278%2013.204C84.7348%2013.204%2087.0638%2011.776%2087.0638%209.311C87.0638%207.288%2085.8908%206.115%2083.6978%205.724L81.4198%205.316C80.3828%205.129%2079.8388%204.976%2079.8388%204.296C79.8388%203.599%2080.5188%203.174%2081.4878%203.174C82.6438%203.174%2083.4258%203.633%2083.4938%204.551H86.8598C86.6048%202.154%2084.8028%200.658%2081.4538%200.658C78.5638%200.658%2076.3368%202.154%2076.3368%204.585C76.3368%206.778%2077.7988%207.798%2079.8218%208.138L81.8958%208.495C83.0688%208.699%2083.5448%208.903%2083.5448%209.566C83.5448%2010.365%2082.6437%2010.705%2081.6917%2010.705C80.6547%2010.705%2079.5328%2010.348%2079.4308%209.209H75.9798Z%22%20style%3D%22fill%3A%20rgb(26%2C%2043%2C%2059)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22style_letter__GHYS3%22%20d%3D%22M99.0584%2013V10.28H92.7854V8.257H98.1404V5.537H92.7854V3.582H98.8884V0.861999H89.2834V13H99.0584Z%22%20style%3D%22fill%3A%20rgb(26%2C%2043%2C%2059)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
 "favicon": "https://increase.com/favicon.svg",
 "ogImage": "https://storage.googleapis.com/bank-277721-web-static-assets-site/images/site-card.jpg",
 "logoHref": "/"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 1,
 "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Increase'.",
 "confidence": 0.9,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 0,
 "text": "Sign up",
 "reasoning": "Button #0 ('Sign up') uses a vibrant brand color (#1A2B3B) and has action-oriented text, making it the primary CTA."
 },
 "secondary": {
 "index": 1,
 "text": "Contact Sales",
 "reasoning": "Button #1 ('Contact Sales') has a different background color (#FFFFFF) and serves as a secondary action, suitable for a secondary CTA."
 },
 "confidence": 0.95
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "enterprise clients"
 },
 "designSystem": {
 "framework": "tailwind",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 1,
 "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Increase'.",
 "confidence": 0.9
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}
```