increase.json
Increase Brand Identity
A complete profile of Increase's visual system — colors, typography, components, and personality.
Quick Facts
| Field | Value |
|---|---|
| Primary | #687887 |
| Accent | #1A2B3B |
| Body Font | Untitled Sans |
| Heading Font | Untitled Sans |
Color Palette
- primary: #687887
- secondary: #E4FF33
- accent: #1A2B3B
- background: #FFFFFF
- textPrimary: #1A2B3B
- link: #1A2B3B
Typography
- primary: Untitled Sans — Google Fonts
- heading: Untitled Sans — Google Fonts
Visual Assets
- Logo: %20!important%3B%22%2F%3E%3Crect%20class%3D%22style_bar__3tqvp%22%20x%3D%228.5%22%20y%3D%221.86%22%20width%3D%224%22%20height%3D%2211.14%22%20style%3D%22fill%3A%20rgb(26%2C%2043%2C%2059)%20!important%3B%22%2F%3E%3Crect%20class%3D%22style_bar__3tqvp%22%20x%3D%2216%22%20y%3D%220.86%22%20width%3D%224%22%20height%3D%2212.14%22%20style%3D%22fill%3A%20rgb(26%2C%2043%2C%2059)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22style_diagonal__WcO8d%22%20d%3D%22M16%206.5L12.5%201.86V8.36L16%2013V6.5Z%22%20style%3D%22fill%3A%20rgb(128%2C%20139%2C%20150)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22style_letter__GHYS3%22%20d%3D%22M26.004%206.931C26.004%204.636%2026.871%203.361%2028.537%203.361C29.778%203.361%2030.407%204.058%2030.611%205.146H34.079C33.586%202.477%2031.852%200.658%2028.537%200.658C24.712%200.658%2022.366%203.293%2022.366%206.931C22.366%2010.586%2024.712%2013.204%2028.537%2013.204C31.852%2013.204%2033.586%2011.368%2034.079%208.716H30.611C30.407%209.804%2029.778%2010.501%2028.537%2010.501C26.871%2010.501%2026.004%209.243%2026.004%206.931Z%22%20style%3D%22fill%3A%20rgb(26%2C%2043%2C%2059)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22style_letter__GHYS3%22%20d%3D%22M39.8796%2013V9.124H41.7326L43.8746%2013H47.6996L45.1496%208.546C46.4586%207.9%2047.3596%206.744%2047.3596%204.993C47.3596%202.273%2045.5066%200.861999%2042.4466%200.861999H36.3776V13H39.8796ZM39.8796%206.404V3.582H41.9366C43.3646%203.582%2043.8576%204.058%2043.8576%204.993C43.8576%205.928%2043.3646%206.404%2041.9366%206.404H39.8796Z%22%20style%3D%22fill%3A%20rgb(26%2C%2043%2C%2059)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22style_letter__GHYS3%22%20d%3D%22M59.653%2013V10.28H53.38V8.257H58.735V5.537H53.38V3.582H59.483V0.861999H49.878V13H59.653Z%22%20style%3D%22fill%3A%20rgb(26%2C%2043%2C%2059)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22style_letter__GHYS3%22%20d%3D%22M71.3255%2013H74.9635L70.1525%200.861999H66.1235L61.3295%2013H64.8145L65.6645%2010.739H70.5095L71.3255%2013ZM68.0955%204.245H68.1465L69.5235%208.036H66.6675L68.0955%204.245Z%22%20style%3D%22fill%3A%20rgb(26%2C%2043%2C%2059)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22style_letter__GHYS3%22%20d%3D%22M75.9798%209.209C76.2518%2011.878%2078.5128%2013.204%2081.8278%2013.204C84.7348%2013.204%2087.0638%2011.776%2087.0638%209.311C87.0638%207.288%2085.8908%206.115%2083.6978%205.724L81.4198%205.316C80.3828%205.129%2079.8388%204.976%2079.8388%204.296C79.8388%203.599%2080.5188%203.174%2081.4878%203.174C82.6438%203.174%2083.4258%203.633%2083.4938%204.551H86.8598C86.6048%202.154%2084.8028%200.658%2081.4538%200.658C78.5638%200.658%2076.3368%202.154%2076.3368%204.585C76.3368%206.778%2077.7988%207.798%2079.8218%208.138L81.8958%208.495C83.0688%208.699%2083.5448%208.903%2083.5448%209.566C83.5448%2010.365%2082.6437%2010.705%2081.6917%2010.705C80.6547%2010.705%2079.5328%2010.348%2079.4308%209.209H75.9798Z%22%20style%3D%22fill%3A%20rgb(26%2C%2043%2C%2059)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22style_letter__GHYS3%22%20d%3D%22M99.0584%2013V10.28H92.7854V8.257H98.1404V5.537H92.7854V3.582H98.8884V0.861999H89.2834V13H99.0584Z%22%20style%3D%22fill%3A%20rgb(26%2C%2043%2C%2059)%20!important%3B%22%2F%3E%3C%2Fsvg%3E)
- Favicon:
- Social card (og:image):
UI Components
- buttonPrimary: background=#1A2B3B, textColor=#FFFFFF, borderRadius=8px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#1A2B3B, borderColor=#EDF0F2, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px
Brand Personality
Tone: professional · Energy: medium · Audience: enterprise clients
Increase Brand in the Wild
Real-world brand assets — ads, campaigns, marketing materials.
- Originating checks — Increase
- Image:
- Source: Originating checks
- ISO 8583: The language of credit cards — Increase
- Image:
- Source: ISO 8583
- Physical cards — Increase
- Image:
- Source: Physical cards
- ISO 8583: The language of credit cards — Increase
- Image:
- Source: ISO 8583
- No Abstractions: an Increase API design principle — Increase
- Image:
- Source: No Abstractions
- How Ascend facilitates payments and automates insurance AR/AP workflows with Increase — Increase
- Image:
- Source: Ascend