Inconvo Brand Identity

A complete profile of Inconvo's visual system — colors, typography, components, and personality — extracted from https://inconvo.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/inconvo
• Machine-readable JSON: https://characterquilt.com/branding/inconvo.json

Quick Facts

Color Palette

• primary: #FFEDD5
• secondary: #374151
• accent: #FFEDD5
• background: #FFFFFF
• textPrimary: #000000
• link: #4A5565

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo: https://inconvo.com/_astro/banner.tyiKRzs5_Z17uD9k.svg
• Favicon: https://inconvo.com/favicon.svg
• Social card (og:image): https://inconvo.com/heronew.png

UI Components

• input: background=#F9FAFB, textColor=#111827, borderColor=#D1D5DB, borderRadius=3px, shadow=none
• buttonPrimary: background=#FFEDD5, textColor=#EA580C, borderRadius=8px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#000000, borderColor=#000000, borderRadius=4px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: tech professionals

Inconvo Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Inconvo | Build Reliable Data Agents
  • Image: https://inconvo.com/logo.png
• Connect | Inconvo
  • Image: https://inconvo.com/_astro/connection.DMGCeTCc_382vr.webp
• Inconvo | Build Reliable Data Agents
  • Image: https://inconvo.com/heronew.png
• Blog | Inconvo
  • Image: https://inconvo.com/blog/images/how-we-built-inconvo.png
• Blog | Inconvo
  • Image: https://inconvo.com/blog/images/inconvo-oss.png
• Blog | Inconvo
  • Image: https://inconvo.com/blog/images/inconvo-mcp.png

Working with these fonts

Not found on Google Fonts? Here’s a flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with software to listen for font responses, and write the body to disk. The CSS extraction step remains the same.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Bricolage Grotesque",
      "role": "unknown"
    },
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FFEDD5",
    "secondary": "#374151",
    "accent": "#FFEDD5",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#4A5565"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Bricolage Grotesque",
        "Inter",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "Bricolage Grotesque",
        "Inter",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "Bricolage Grotesque",
        "Inter",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "36px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "#F9FAFB",
      "textColor": "#111827",
      "borderColor": "#D1D5DB",
      "borderRadius": "3px",
      "borderRadiusCorners": {
        "topLeft": "3px",
        "topRight": "3px",
        "bottomRight": "3px",
        "bottomLeft": "3px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FFEDD5",
      "textColor": "#EA580C",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#000000",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://inconvo.com/_astro/banner.tyiKRzs5_Z17uD9k.svg",
    "favicon": "https://inconvo.com/favicon.svg",
    "ogImage": "https://inconvo.com/heronew.png",
    "logoHref": "/",
    "logoAlt": "Inconvo logo"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  }
}