incident io.json

incident.io Brand Identity

A complete profile of incident.io's visual system — colors, typography, components, and personality — extracted from https://incident.io/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #F25533
Accent #F25533
Body Font STKBureauSans
Heading Font STKBureauSans

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: high · Audience: tech-savvy professionals

incident.io Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "STKBureauSans",
      "role": "body"
    },
    {
      "family": "STKBureauSerif",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#F25533",
    "secondary": "#5A0A17",
    "accent": "#F25533",
    "background": "#FFFFFF",
    "textPrimary": "#161618",
    "link": "#111827"
  },
  "typography": {
    "fontFamilies": {
      "primary": "STKBureauSans",
      "heading": "STKBureauSans"
    },
    "fontStacks": {
      "heading": [
        "STKBureauSerif"
      ],
      "body": [
        "STKBureauSans",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "STKBureauSans"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "44px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#F25533",
      "textColor": "#F7F7F8",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#161618",
      "borderColor": "#020202",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20fill%3D%22none%22%20viewBox%3D%220%200%201000%20248%22%20class%3D%22h-8%20w-auto%20absolute%20inset-0%20dark%3Aopacity-0%20%5B%5Bdata-mobile-menu-open%3Dtrue%5D_%26amp%3B%5D%3Aopacity-100%22%20data-fc-idx%3D%220%22%3E%3Cg%20clip-path%3D%22url(%23workmark__black_svg__a)%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Cg%20clip-path%3D%22url(%23workmark__black_svg__b)%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Cpath%20fill%3D%22%23F25533%22%20fill-rule%3D%22evenodd%22%20d%3D%22M48.803%20140.978v23.429C20.788%20157.71%200%20133.023%000%20103.594%000%2086.626%207.168%2073.165%2018.131%2059.96%2027.222%2049.01%2049.67%2020.01%2056.735%204.009c1.716-3.885%206.09-3.735%207.976-1.647%206.033%206.677%2013.47%2021.26%2015.902%2037.802.496%203.37.7%206.123.862%208.309.348%204.691.502%206.777%202.93%206.777%203.816%200%206.313-5.795%206.861-11.776.352-3.833%204.148-5.115%206.765-3.833%2012.59%206.17%2025.437%2035.537%2028.543%2049.949.974%204.52%201.609%209.19%201.609%2014.004%200%2029.363-20.695%2054.006-48.616%2060.768v-23.384zm15.289-9.338c9.845%200%2017.826-7.567%2017.826-16.901%000-14.888-10.959-25.526-16.42-28.76-.369-.218-.553-.328-1.055-.314-.367.01-.91.24-1.172.498-.358.351-.453.752-.643%201.552-.968%204.078-4.015%206.986-7.222%2010.045-4.42%204.217-9.141%208.723-9.141%2016.979%000%209.334%207.981%2016.901%2017.827%2016.901%22%20clip-rule%3D%22evenodd%22%20style%3D%22fill%3A%20rgb(242%2C%2085%2C%2051)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22%23000%22%20d%3D%22M158.057%20138.153c-13.535%000-23.788...%22%3E
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 5,
    "reasoning": "Selected #5 because it is visible, medium-sized, located in the header, and links to the homepage, which are strong indicators of the main brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Get a demo",
      "reasoning": "Button #5 'Get a demo' uses the vibrant brand color #F25533, which is a strong indicator of a primary CTA. The text is action-oriented, encouraging users to engage with the platform."
    },
    "secondary": {
      "index": 16,
      "text": "Read all customer stories",
      "reasoning": "Button #2 'Read all customer stories' has a transparent background, making it a suitable secondary button. It contrasts with the primary button's vibrant color and offers additional information rather than a direct call to action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 5,
        "selectedLogoReasoning": "Selected #5 because it is visible, medium-sized, located in the header, and links to the homepage, which are strong indicators of the main brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}