# inai Brand Identity

A complete profile of **inai**'s visual system — colors, typography, components, and personality — extracted from https://www.inai.io. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/inai
- Machine-readable JSON: https://characterquilt.com/branding/inai.json
- Per-page llms.txt: https://characterquilt.com/branding/inai/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0053B9 |
| Accent | #6F51FF |
| Body Font | Inter |
| Heading Font | Plus Jakarta Sans |

## Color Palette

- primary: #0053B9
- secondary: #1863DC
- accent: #6F51FF
- background: #FFFFFF
- textPrimary: #000000
- link: #030F48

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Plus Jakarta Sans — https://fonts.google.com/specimen/Plus+Jakarta+Sans

## Visual Assets

- Logo: https://inai.io/hubfs/inai%20logo%20-%20dark.png
- Favicon: https://inai.io/hubfs/inai_logo_horizontal_black%20(1).png

## UI Components

- input: background=#FFFFFF, textColor=#000000, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#6F51FF, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=100px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: global businesses

## inai Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Document Checklist for Payment Gateways in India That You Need To Know**
  - Image: -1.png?width=2932&height=3900&name=Infographic%20-%201%20(5)-1.png)
  - Source: https://inai.io/blog/document-checklist-for-payment-gateways-in-india
- **inai Blog | Follow inai For Trending News, Best Practices And Resources (21)**
  - Image: 
  - Source: https://inai.io/blog/page/21
- **How can SaaS platforms get started with a payment aggregation solution?**
  - Image: 
  - Source: https://inai.io/ebook/how-can-saas-get-started-with-payment-aggregation-solution
- **Everything You Need To Know About Fingerprinting in Payments**
  - Image: 
  - Source: https://inai.io/blog/fingerprinting
- **inai Blog | Follow inai For Trending News, Best Practices And Resources (4)**
  - Image: 
  - Source: https://inai.io/blog/page/4
- **inai Blog | Follow inai For Trending News, Best Practices And Resources |  Anta Pattabiraman (3)**
  - Image: 
  - Source: https://inai.io/blog/author/anta-pattabiraman/page/3

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Plus Jakarta Sans",
      "role": "heading"
    },
    {
      "family": "Poppins",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#0053B9",
    "secondary": "#1863DC",
    "accent": "#6F51FF",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#030F48"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Plus Jakarta Sans"
    },
    "fontStacks": {
      "heading": [
        "Poppins",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "45px",
      "h2": "52px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#6F51FF",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://inai.io/hubfs/inai%20logo%20-%20dark.png",
    "favicon": "https://inai.io/hubfs/inai_logo_horizontal_black%20(1).png",
    "ogImage": null,
    "logoAlt": "inai logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Selected #0 because it matches the favicon and has alt text 'inai logo', indicating it represents the brand.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 4,
      "text": "Learn more",
      "reasoning": "Button #1 has a vibrant blue color (#6F51FF) and action-oriented text 'Learn more', making it a strong candidate for the primary CTA."
    },
    "secondary": {
      "index": 7,
      "text": "Talk to sales",
      "reasoning": "Button #7 has a different background color (#FFFFFF) and offers a secondary action 'Talk to sales', suitable for a secondary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "global businesses"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it matches the favicon and has alt text 'inai logo', indicating it represents the brand.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```