# In Stock Brand Identity

A complete profile of **In Stock**'s visual system — colors, typography, components, and personality — extracted from [https://instock.org](https://instock.org/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://instock.org.

- **primary**: #D18A06 (rgb(209, 138, 6))
- **secondary**: #7FFFD4 (rgb(127, 255, 212))
- **accent**: #D18A06 (rgb(209, 138, 6))
- **background**: #000000 (rgb(0, 0, 0))
- **textPrimary**: #000000 (rgb(0, 0, 0))
- **link**: #0000EE (rgb(0, 0, 238))

## Typography

Each font links to its Google Fonts page where available.

- **primary**: Times New Roman ([Google Fonts →](https://fonts.google.com/specimen/Times+New+Roman))
- **heading**: Times New Roman ([Google Fonts →](https://fonts.google.com/specimen/Times+New+Roman))

## Visual Assets

Logo

Favicon

Social Card

## UI Components

Live previews rendered using In Stock's actual button styles.

- **Button Primary**  
  - background: #D18A06  
  - textColor: #FFFFFF  
  - borderRadius: 16px  
  - shadow: none

- **Button Secondary**  
  - background: #000000  
  - textColor: #FFFFFF  
  - borderRadius: 16px  
  - shadow: none

## Brand Personality

- **Tone:** bold  
- **Energy:** high  
- **Audience:** gamblers and online gaming enthusiasts

## In Stock Brand in the Wild

Source: [panoramata.co](https://www.panoramata.co/benchmark-marketing/back-in-stock)

Source: [smartsheet.com](https://www.smartsheet.com/content/inventory-report-templates?srsltid=AfmBOooK2f8mQAAmHXhDrvoc6vTugSAxu5F5jpCUZFFgL45EAN2Eazq9)

Source: [selzy.com](https://selzy.com/en/blog/back-in-stock-emails/)

Source: [popupsmart.com](https://popupsmart.com/blog/back-in-stock-email-examples)

Source: [template.wps.com](https://template.wps.com/detail/Daily-Report-of-Stock-in-and-out-xlsx-excel-e035e6f6/)

Source: [stoqapp.com](https://www.stoqapp.com/blog/custom-landing-pages-for-pre-orders-on-shopify)

## Frequently Asked Questions

**What is In Stock's primary brand color?**  
In Stock's primary brand color is #D18A06. It anchors the visual identity across their website, product UI, and marketing materials.

**What font does In Stock use?**  
In Stock uses Times New Roman as the primary typeface across body and headings.

**Does In Stock use a light or dark theme?**  
In Stock's primary site uses a dark color scheme, with a background of #000000.

**Where can I find In Stock's logo?**  
In Stock's logo is available directly on their site (https://instock.org). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://instock.org using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by In Stock.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Times New Roman",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#D18A06",
    "secondary": "#7FFFD4",
    "accent": "#D18A06",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Times New Roman",
      "heading": "Times New Roman"
    },
    "fontStacks": {
      "heading": [
        "Times New Roman"
      ],
      "body": [
        "Times New Roman"
      ],
      "paragraph": [
        "Times New Roman"
      ]
    },
    "fontSizes": {
      "h1": "32px",
      "h2": "32px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#D18A06",
      "textColor": "#FFFFFF",
      "borderRadius": "16px",
      "borderRadiusCorners": {
        "topLeft": "16px",
        "topRight": "16px",
        "bottomRight": "16px",
        "bottomLeft": "16px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderRadius": "16px",
      "borderRadiusCorners": {
        "topLeft": "16px",
        "topRight": "16px",
        "bottomRight": "16px",
        "bottomLeft": "16px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://instock.org/assets/images.png",
    "favicon": "https://instock.org/assets/icon-fav.webp",
    "ogImage": "assets/mahjong200.webp",
    "logoAlt": "526BET"
  },
  "personality": {
    "tone": "bold",
    "energy": "high",
    "targetAudience": "gamblers and online gaming enthusiasts"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  }
}
```