Impulse Labs Brand Identity

A complete profile of Impulse Labs's visual system — colors, typography, components, and personality — extracted from https://www.impulselabs.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.impulselabs.com/.

• primary: #228A66
• rgb(34, 138, 102)
• secondary: #228A43
• rgb(34, 138, 67)
• accent: #228A66
• rgb(34, 138, 102)
• background: #FFFFFF
• rgb(255, 255, 255)
• textPrimary: #1F2E2D
• rgb(31, 46, 45)
• link: #1F2E2D
• rgb(31, 46, 45)

Typography

Each font links to its Google Fonts page where available.

• primary: Basis Grotesque
• heading: Tiempos Headline

Visual Assets

%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%3E%3Cpath%20d%3D%22M6.37%208.817H0v28.365h6.37V8.817ZM52.468%208.817h-6.343v.003L34.964%2026.907V8.817h-6.342l-11.16%2018.088V8.817h-6.341v28.365h6.342l11.16-18.616v18.616h6.34l11.162-18.613v18.613h6.341V8.82l.002-.003ZM72.601%208.245c-3.859%200-7.154%201.314-9.047%203.95V8.819h-6.347V46h6.347V33.616c1.895%202.66%205.172%203.988%209%203.988%205.97%200%2012.941-3.839%2012.941-14.658%200-10.818-6.947-14.702-12.894-14.702m-1.368%2023.803c-4.752%200-7.82-3.57-7.82-9.099s3.033-9.146%207.915-9.146%207.82%203.504%207.82%209.146c0%205.642-3.107%209.1-7.915%209.1ZM108.548%2024.322c0%204.288-2.584%207.634-6.644%207.634-4.688%200-6.688-2.45-6.688-8.193V8.817h-6.349v15.375c0%208.966%203.847%2013.514%2011.433%2013.514%203.673%200%206.57-1.356%208.246-3.793v3.269h6.347V8.817h-6.347v15.505h.002ZM143.452%2019.936c-4.105-.6-6.597-1.112-6.597-3.139%200-1.874%202.06-2.994%205.51-2.994%202.775%200%205.208%201.13%206.195%202.879l.204.36%205.708-1.557-.243-.568c-1.622-3.811-6.651-6.576-11.959-6.576-6.762%200-11.67%203.515-11.67%208.362%200%207.045%206.35%208.028%2011.453%208.818%204.065.627%206.532%201.156%206.532%203.206%200%202.71-3.228%203.28-5.936%203.28-3.567%200-6.2-1.256-7.418-3.535l-.2-.375-5.79%201.605.216.554c1.729%204.498%206.907%207.404%2013.192%207.404%207.492%200%2012.332-3.562%2012.332-9.076%200-6.963-6.392-7.895-11.529-8.647M181.339%2012.38c-2.459-2.673-5.933-4.086-10.044-4.086-8.341%200-14.167%206.047-14.167%2014.706%200%208.66%205.788%2014.708%2014.405%2014.708%206.226%200%2010.191-2.589%2012.495-7.69l.344-.76h-6.454l-.159.219c-1.315%201.8-3.077%202.676-6.133%202.676-4.814%200-7.747-2.627-8.118-7.229h21.402l.035-.498c.35-4.857-.929-9.132-3.603-12.042m-17.636%207.265c.73-3.899%203.438-6.036%207.682-6.036%204.245%200%206.909%202.244%207.473%206.036h-15.155ZM126.309%200h-6.366v37.183h6.366V0Z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fg%3E%3C%2Fsvg%3E)

Logo

Favicon

Social Card

UI Components

Live previews rendered using Impulse Labs's actual button styles.

Input

• type: input
• background: transparent
• textColor: #000000
• borderColor: #000000
• borderRadius: 1px
• shadow: none

Button Primary

• type: buttonPrimary
• background: #228A66
• textColor: #ECEEE2
• borderRadius: 10px
• shadow: none

Button Secondary

• type: buttonSecondary
• background: #FFFFFF
• textColor: #000000
• borderRadius: 2px
• shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: tech-savvy consumers

Impulse Labs Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Source: impulselabs.com

Source: impulselabs.com

Source: impulselabs.com

Source: impulselabs.com

Source: impulselabs.com

Source: impulselabs.com

Frequently Asked Questions

1. What is Impulse Labs's primary brand color?
   Impulse Labs's primary brand color is #228A66. It anchors the visual identity across their website, product UI, and marketing materials.

2. What font does Impulse Labs use?
   Impulse Labs uses Basis Grotesque for body text and Tiempos Headline for headings. Fonts were detected on https://www.impulselabs.com/ as part of their live design system.

3. Does Impulse Labs use a light or dark theme?
   Impulse Labs's primary site uses a light color scheme, with a background of #FFFFFF.

4. Where can I find Impulse Labs's logo?
   Impulse Labs's logo is available directly on their site (https://www.impulselabs.com/). The current logo URL is included in the machine-readable JSON profile linked above.

5. How was this brand profile generated?
   This profile was extracted from https://www.impulselabs.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Impulse Labs.

Methodology

Brand data on this page was extracted from https://www.impulselabs.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.