Imprint Brand: Colors, Fonts, Logo & Visual Identity
Imprint Brand Identity
A complete profile of Imprint's visual system — colors, typography, components, and personality — extracted from https://imprint.co/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://imprint.co/.
primary
#0000EE
accent
#0000EE
background
#EFEFEF
textPrimary
#000000
link
#0000EE
Typography
Each font links to its Google Fonts page where available.
primary
UniversalSans
heading
UniversalSans
UniversalSans, sans-serif
Visual Assets
%2522%3E%3C%2Fpath%3E%3Cpath%20d%3D%2522M%207.759%2016.562%20L%209.114%2015.244%20L%2010.469%2016.562%20C%2011.012%2017.092%2011.196%2017.275%2011.331%2017.476%20C%2011.519%2017.753%2011.651%2018.066%2011.719%2018.395%20C%2011.768%2018.632%2011.771%2018.892%2011.771%2019.649%20L%2011.771%2020.888%20C%2011.771%2022.357%2010.581%2023.547%209.113%2023.547%20C%207.644%2023.547%206.454%2022.357%206.454%2020.888%20L%206.454%2019.649%20C%206.454%2018.89%206.459%2018.632%206.507%2018.395%20C%206.575%2018.066%206.707%2017.754%206.895%2017.476%20C%207.03%2017.275%207.213%2017.092%207.756%2016.562%20Z%20M%2010.961%2011.063%20L%209.115%2012.859%20L%207.269%2011.063%20C%206.752%2010.559%206.458%209.859%206.458%209.131%20C%206.458%207.658%207.653%206.455%209.116%206.455%20C%2010.579%206.455%2011.775%207.658%2011.775%209.131%20C%2011.775%209.858%2011.481%2010.558%2010.963%2011.063%20Z%20M%209.114%204.747%20C%206.697%204.747%204.747%206.725%204.747%209.131%20C%204.747%2010.315%205.224%2011.459%206.076%2012.287%20L%207.889%2014.05%20L%206.568%2015.336%20L%206.507%2015.395%20C%206.047%2015.843%205.728%2016.152%205.482%2016.516%20C%205.168%2016.978%204.949%2017.499%204.836%2018.047%20C%204.747%2018.476%204.747%2018.921%204.748%2019.564%20L%204.748%2019.648%20L%204.748%2020.887%20C%204.748%2023.3%206.704%2025.255%209.115%2025.255%20C%2011.526%2025.255%2013.482%2023.299%2013.482%2020.887%20L%2013.482%2019.564%20C%2013.482%2018.921%2013.482%2018.477%2013.394%2018.047%20C%2013.281%2017.499%2013.062%2016.979%2012.748%2016.516%20C%2012.502%2016.152%2012.183%2015.843%2011.723%2015.395%20L%2011.662%2015.336%20L%2010.341%2014.05%20L%2012.154%2012.287%20C%2013.006%2011.459%2013.483%2010.314%2013.483%209.131%20C%2013.483%206.725%2011.533%204.747%209.116%204.747%20Z%20M%201.709%209.114%20C%201.709%205.024%205.024%201.709%209.114%201.709%20C%2013.203%201.709%2016.519%205.024%2016.519%209.114%20L%2016.519%2020.886%20C%2016.519%2024.976%2013.203%2028.291%209.114%2028.291%20C%205.024%2028.291%201.709%2024.976%201.709%2020.886%20Z%20M%209.114%200%20C%204.08%200%200%204.08%200%209.114%20L%200%2020.886%20C%200%2025.92%204.08%2030%209.114%2030%20C%2014.147%2030%2018.228%2025.92%2018.228%2020.886%20L%2018.228%209.114%20C%2018.229%204.08%2014.149%200%209.114%200%20Z%2522%20fill%3D%2522rgb(0%2C0%2C0)%2522%3E%3C%2Fpath%3E%3C%2Fsvg%3E)
UI Components
Live previews rendered using Imprint's actual button styles.
Button Primary
buttonPrimary
background#FFFFFF
textColor#0000EE
borderRadius5px
shadowrgba(0, 0, 0, 0.15) 0px 0px 10px 0px
Brand Personality
Tone: modern
Energy: medium
Audience: tech-savvy individuals and businesses interested in co-branded credit cards
Imprint Brand in the Wild
Source: imprint.co
Source: tech.imprint.co
Source: imprint.co
Source: imprint.co
Source: tech.imprint.co
Source: imprint.co
Frequently Asked Questions
What is Imprint's primary brand color?
Imprint's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Imprint use?
Imprint uses UniversalSans as the primary typeface across body and headings.
Does Imprint use a light or dark theme?
Imprint's primary site uses a light color scheme, with a background of #EFEFEF.
Where can I find Imprint's logo?
Imprint's logo is available directly on their site (https://imprint.co/).
How was this brand profile generated?
This profile was extracted from https://imprint.co/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Imprint.
Methodology
Brand data on this page was extracted from https://imprint.co/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Imprint.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.