# Imprint Brand Identity

A complete profile of **Imprint**'s visual system — colors, typography, components, and personality — extracted from https://imprint.co/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/imprint
- Machine-readable JSON: https://characterquilt.com/branding/imprint.json
- Per-page llms.txt: https://characterquilt.com/branding/imprint/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #0000EE |
| Body Font | UniversalSans |
| Heading Font | UniversalSans |

## Color Palette

- primary: #0000EE
- accent: #0000EE
- background: #EFEFEF
- textPrimary: #000000
- link: #0000EE

## Typography

- primary: UniversalSans — https://fonts.google.com/specimen/UniversalSans
- heading: UniversalSans — https://fonts.google.com/specimen/UniversalSans

## Visual Assets

- Logo: data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%2522http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%2522%20xmlns%3Axlink%3D%2522http%3A%2F%2Fwww.w3.org%2F1999%2Fxlink%2522%20viewBox%3D%25220%200%20125%2030%2522%3E%3Cpath%20d%3D%2522M%2072.921%209.244%20L%2072.921%2014.967%20L%2077.351%2014.967%20C%2078.944%2014.967%2080.107%2013.755%2080.107%2012.101%20C%2080.107%2010.447%2078.944%209.235%2077.351%209.235%20L%2072.921%209.245%20Z%20M%2078.164%206.456%20C%2081.06%206.456%2083.407%208.954%2083.407%2012.036%20C%2083.417%2012.958%2083.2%2013.87%2082.776%2014.691%20C%2082.353%2015.51%2081.735%2016.215%2080.977%2016.742%20C%2082.059%2017.636%2082.88%2018.883%2082.88%2020.522%20C%2082.88%2021.761%2082.88%2022.76%2082.966%2023.547%20L%2079.799%2023.547%20C%2079.714%2022.7%2079.714%2021.734%2079.714%2020.835%20C%2079.714%2018.661%2078.37%2017.615%2076.537%2017.615%20L%2072.921%2017.615%20L%2072.921%2023.547%20L%2069.67%2023.547%20L%2069.67%206.456%20Z%20M%2061.491%2014.846%20L%2056.942%2014.846%20L%2056.942%209.247%20L%2061.491%209.247%20C%2063.047%209.247%2064.014%2010.431%2064.014%2012.047%20C%2064.014%2013.664%2063.047%2014.848%2061.491%2014.848%20Z%20M%2062.187%206.456%20L%2053.692%206.456%20L%2053.692%2023.546%20L%2056.943%2023.546%20L%2056.943%2017.614%20L%2062.187%2017.614%20C%2065.084%2017.614%2067.431%2015.177%2067.431%2012.095%20C%2067.431%209.014%2065.084%206.456%2062.187%206.456%20Z%20M%2086.316%206.456%20L%2089.689%206.456%20L%2089.689%2023.546%20L%2086.316%2023.546%20Z%20M%20110.256%206.456%20L%20110.256%209.247%20L%20115.912%209.247%20L%20115.912%2023.546%20L%20119.165%2023.546%20L%20119.165%209.247%20L%20124.942%209.247%20L%20124.942%206.456%20Z%20M%20104.82%2017.78%20L%2096.615%206.455%20L%2093.068%206.455%20L%2093.068%2023.544%20L%2096.345%2023.544%20L%2096.345%2011.904%20L%20104.887%2023.544%20L%20108.095%2023.544%20L%20108.095%206.456%20L%20104.82%206.456%20L%20104.82%2017.781%20Z%20M%2036.713%206.456%20L%2042.113%2014.678%20L%2047.486%206.456%20L%2050.417%206.456%20L%2050.417%2023.546%20L%2047.166%2023.546%20L%2047.166%2012.582%20L%2042.58%2019.626%20C%2042.53%2019.703%2042.461%2019.767%2042.379%2019.811%20C%2042.297%2019.854%2042.207%2019.879%2042.114%2019.879%20C%2042.021%2019.879%2041.93%2019.855%2041.849%2019.812%20C%2041.767%2019.767%2041.698%2019.704%2041.648%2019.627%20L%2037.038%2012.582%20L%2037.038%2023.546%20L%2033.761%2023.546%20L%2033.761%206.456%20L%2036.715%206.456%20Z%20M%2030.336%206.456%20L%2026.963%206.456%20L%2026.963%2023.546%20L%2030.336%2023.546%20Z%2522%20fill%3D%2522rgb(0%2C0%2C0)%2522%3E%3C%2Fpath%3E%3Cpath%20d%3D%2522M%207.759%2016.562%20L%209.114%2015.244%20L%2010.469%2016.562%20C%2011.012%2017.092%2011.196%2017.275%2011.331%2017.476%20C%2011.519%2017.753%2011.651%2018.066%2011.719%2018.395%20C%2011.768%2018.632%2011.771%2018.892%2011.771%2019.649%20L%2011.771%2020.888%20C%2011.771%2022.357%2010.581%2023.547%209.113%2023.547%20C%207.644%2023.547%206.454%2022.357%206.454%2020.888%20L%206.454%2019.649%20C%206.454%2018.89%206.459%2018.632%206.507%2018.395%20C%206.575%2018.066%206.707%2017.754%206.895%2017.476%20C%207.03%2017.275%207.213%2017.092%207.756%2016.562%20Z%20M%2010.961%2011.063%20L%209.115%2012.859%20L%207.269%2011.063%20C%206.752%2010.559%206.458%209.859%206.458%209.131%20C%206.458%207.658%207.653%206.455%209.116%206.455%20C%2010.579%206.455%2011.775%207.658%2011.775%209.131%20C%2011.775%209.858%2011.481%2010.558%2010.963%2011.063%20Z%20M%209.114%204.747%20C%206.697%204.747%204.747%206.725%204.747%209.131%20C%204.747%2010.315%205.224%2011.459%206.076%2012.287%20L%207.889%2014.05%20L%206.568%2015.336%20L%206.507%2015.395%20C%206.047%2015.843%205.728%2016.152%205.482%2016.516%20C%205.168%2016.978%204.949%2017.499%204.836%2018.047%20C%204.747%2018.476%204.747%2018.921%204.748%2019.564%20L%204.748%2019.648%20L%204.748%2020.887%20C%204.748%2023.3%206.704%2025.255%209.115%2025.255%20C%2011.526%2025.255%2013.482%2023.299%2013.482%2020.887%20L%2013.482%2019.564%20C%2013.482%2018.921%2013.482%2018.477%2013.394%2018.047%20C%2013.281%2017.499%2013.062%2016.979%2012.748%2016.516%20C%2012.502%2016.152%2012.183%2015.843%2011.723%2015.395%20L%2011.662%2015.336%20L%2010.341%2014.05%20L%2012.154%2012.287%20C%2013.006%2011.459%2013.483%2010.314%2013.483%209.131%20C%2013.483%206.725%2011.533%204.747%209.116%204.747%20Z%20M%201.709%209.114%20C%201.709%205.024%205.024%201.709%209.114%201.709%20C%2013.203%201.709%2016.519%205.024%2016.519%209.114%20L%2016.519%2020.886%20C%2016.519%2024.976%2013.203%2028.291%209.114%2028.291%20C%205.024%2028.291%201.709%2024.976%201.709%2020.886%20Z%20M%209.114%200%20C%204.08%200%200%204.08%200%209.114%20L%200%2020.886%20C%200%2025.92%204.08%2030%209.114%2030%20C%2014.147%2030%2018.228%2025.92%2018.228%2020.886%20L%2018.228%209.114%20C%2018.229%204.08%2014.149%200%209.114%200%20Z%2522%20fill%3D%2522rgb(0%2C0%2C0)%2522%3E%3C%2Fpath%3E%3C%2Fsvg%3E
- Favicon: https://framerusercontent.com/images/1YWtlNAUlnyaJJCvewazy2iQdc.svg
- Social card (og:image): https://framerusercontent.com/assets/CVGaxWn2JW3mV5KWWXmkzXVM.png

## UI Components

- buttonPrimary: background=#FFFFFF, textColor=#0000EE, borderRadius=5px, shadow=rgba(0, 0, 0, 0.15) 0px 0px 10px 0px

## Brand Personality

- Tone: modern · Energy: medium · Audience: tech-savvy individuals and businesses interested in co-branded credit cards

## Imprint Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Imprint - Modern co-branded credit cards**
  - Image: https://framerusercontent.com/images/VfnpHe4uqRnnJqGjYGLmMg2o.jpg?width=3840&height=3400
  - Source: https://imprint.co/
- **How Imprint Works | Imprint Tech: Co-Branded Credit Cards for Great Brands.**
  - Image: https://tech.imprint.co/blog/image_b9681cf1b8.png
  - Source: https://tech.imprint.co/how-imprint-works/
- **Imprint - Modern co-branded credit cards**
  - Image: https://framerusercontent.com/images/LI6PdiCCXf9VNfhVdKrGdvhPX4.jpg?width=6000&height=4000
  - Source: https://imprint.co/
- **Imprint - Modern co-branded credit cards**
  - Image: https://framerusercontent.com/images/XoukFDhL8YQUSM12wrSJYUypM.jpg
  - Source: https://imprint.co/partners/h-e-b
- **How Imprint built its card issuing platform in 6 months | Imprint Tech:  Co-Branded Credit Cards for Great Brands.**
  - Image: https://tech.imprint.co/blog/image_dd0dada484.png
  - Source: https://tech.imprint.co/how-imprint-build-card-issuing-platform/
- **Imprint - Modern co-branded credit cards**
  - Image: https://framerusercontent.com/images/52qBkL9MOUQICHi7q7Wk1EYNOzI.jpg
  - Source: https://imprint.co/products

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "UniversalSans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "accent": "#0000EE",
    "background": "#EFEFEF",
    "textPrimary": "#000000",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "UniversalSans",
      "heading": "UniversalSans"
    },
    "fontStacks": {
      "heading": [
        "UniversalSans",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "UniversalSans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "76px",
      "h2": "58px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "rgba(0, 0, 0, 0.15) 0px 0px 10px 0px"
    }
  },
  "images": {
    "logo": 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ntent.com/assets/CVGaxWn2JW3mV5KWWXmkzXVM.png","logoHref":"./","logoAlt":"Imprint Logo"
}
}
```