# Impactive (formerly Outvote) Brand Identity

A complete profile of **Impactive (formerly Outvote)**'s visual system — colors, typography, components, and personality — extracted from [https://www.impactive.io/](https://www.impactive.io/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.impactive.io/.  
**primary**  
`#F3786C`  
`rgb(243, 120, 108)`  
**secondary**  
`#6CCBDA`  
`rgb(108, 203, 218)`  
**accent**  
`#F3786C`  
`rgb(243, 120, 108)`  
**background**  
`#FFFFFF`  
`rgb(255, 255, 255)`  
**textPrimary**  
`#23293E`  
`rgb(35, 41, 62)`  
**link**  
`#23293E`  
`rgb(35, 41, 62)`

## Typography

Each font links to its Google Fonts page where available.  
**primary**  
Basic Sans  
[Basic Sans Google Fonts →](https://fonts.google.com/specimen/Basic+Sans)  
**heading**  
Basic Sans  
[Basic Sans Google Fonts →](https://fonts.google.com/specimen/Basic+Sans)

```css
basic-sans, sans-serif
```

## Visual Assets

*Logo*

*Favicon*

*Social Card*

## UI Components

Live previews rendered using Impactive (formerly Outvote)'s actual button styles.  
**Button Primary**  
- background: `#F3786C`  
- textColor: `#23293E`  
- borderColor: `#23293E`  
- borderRadius: `40px`  
- shadow: `none`

## Brand Personality
**Tone:** modern  
**Energy:** high  
**Audience:** digital organizers and campaign managers

## Impactive (formerly Outvote) Brand in the Wild

Image: [src](https://cdn.prod.website-files.com/617ad055dd582e253c1c3f54/63659543ee3d03a431664db9_Updated%20Social.png)  
Source: [impactive.io](https://www.impactive.io/use-cases/event-organizing)

Image: [src](https://cdn.prod.website-files.com/617ad055dd582e35f91c3f5d/619697cd95c660c4cc9e8aa4_Grassroots%20Organizing%20101.png)  
Source: [impactive.io](https://www.impactive.io/blog/grassroots-organizing-101)

Image: [src](https://cdn.prod.website-files.com/617ad055dd582e253c1c3f54/64822b562df3dd171eadedd9_Volunteer%20Mobilization.png)  
Source: [impactive.io](https://www.impactive.io/use-cases/volunteer-mobilization)

Image: [src](https://cdn.prod.website-files.com/617ad055dd582e35f91c3f5d/61d4ab2f7ab9a1c7992d7b07_Relational%20Organizing_%20Encouraging%20Volunteers%20Within%20Your%20Organization.png)  
Source: [impactive.io](https://www.impactive.io/blog/advocacy-tech-what-you-need-to-know)

Image: [src](https://cdn.prod.website-files.com/617ad055dd582e253c1c3f54/61e83fd2f6350f01c371588a_icon-secondary%20(4).png)  
Source: [impactive.io](https://www.impactive.io/blog/largest-ever-study-on-relational-organizing-shows-8-3-percent-increase-in-turnout)

Image: [src](https://cdn.prod.website-files.com/617ad055dd582e35f91c3f5d/62cf157c1928cd2c3600c744_(NEW)%20Blog%20Post%20Images%20.png)  
Source: [impactive.io](https://www.impactive.io/blog/5-most-frequently-asked-questions-about-political-canvassing)

## Frequently Asked Questions

**What is Impactive (formerly Outvote)'s primary brand color?**  
Impactive (formerly Outvote)'s primary brand color is #F3786C. It anchors the visual identity across their website, product UI, and marketing materials.

**What font does Impactive (formerly Outvote) use?**  
Impactive (formerly Outvote) uses Basic Sans as the primary typeface across body and headings.

**Does Impactive (formerly Outvote) use a light or dark theme?**  
Impactive (formerly Outvote)'s primary site uses a light color scheme, with a background of #FFFFFF.

**Where can I find Impactive (formerly Outvote)'s logo?**  
Impactive (formerly Outvote)'s logo is available directly on their site (https://www.impactive.io/). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://www.impactive.io/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Impactive (formerly Outvote).

## Methodology

Brand data on this page was extracted from [https://www.impactive.io/](https://www.impactive.io/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.