Impactive (formerly Outvote) Brand: Colors, Fonts, Logo & Visual Identity

Impactive (formerly Outvote) Brand Identity

A complete profile of Impactive (formerly Outvote)'s visual system — colors, typography, components, and personality — extracted from https://www.impactive.io/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.impactive.io/.
primary
#F3786C
rgb(243, 120, 108)
secondary
#6CCBDA
rgb(108, 203, 218)
accent
#F3786C
rgb(243, 120, 108)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#23293E
rgb(35, 41, 62)
link
#23293E
rgb(35, 41, 62)

Typography

Each font links to its Google Fonts page where available.
primary
Basic Sans
Basic Sans Google Fonts →
heading
Basic Sans
Basic Sans Google Fonts →

basic-sans, sans-serif

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Impactive (formerly Outvote)'s actual button styles.
Button Primary

background: #F3786C
textColor: #23293E
borderColor: #23293E
borderRadius: 40px
shadow: none

Brand Personality

Tone: modern
Energy: high
Audience: digital organizers and campaign managers

Impactive (formerly Outvote) Brand in the Wild

Image: src
Source: impactive.io

Frequently Asked Questions

What is Impactive (formerly Outvote)'s primary brand color?
Impactive (formerly Outvote)'s primary brand color is #F3786C. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Impactive (formerly Outvote) use?
Impactive (formerly Outvote) uses Basic Sans as the primary typeface across body and headings.

Does Impactive (formerly Outvote) use a light or dark theme?
Impactive (formerly Outvote)'s primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Impactive (formerly Outvote)'s logo?
Impactive (formerly Outvote)'s logo is available directly on their site (https://www.impactive.io/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://www.impactive.io/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Impactive (formerly Outvote).

Methodology

Brand data on this page was extracted from https://www.impactive.io/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.