Imgix Brand: Colors, Fonts, Logo & Visual Identity

Imgix Brand Identity

A complete profile of Imgix's visual system — colors, typography, components, and personality — extracted from https://www.imgix.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.imgix.com.

Primary: #55BC90 (rgb(85, 188, 144))
Secondary: #59BB91 (rgb(89, 187, 145))
Accent: #349169 (rgb(52, 145, 105))
Background: #1E1E23 (rgb(30, 30, 35))
Text Primary: #1E1E23 (rgb(30, 30, 35))
Link: #349169 (rgb(52, 145, 105))

Typography

Each font links to its Google Fonts page where available.

Primary: Circularxxtt Google Fonts →
Heading: Circularxx Google Fonts →

Visual Assets

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UI Components

Live previews rendered using Imgix's actual button styles.

Input

Background: #1E1E23
Text Color: #FFFFFF
Border Color: #3A3A3A
Border Radius: 8px
Shadow: none

Button Primary

Background: #349169
Text Color: #FFFFFF
Border Color: #3A3A3A
Border Radius: 8px
Shadow: none

Button Secondary

Background: #3A3A3A
Text Color: #FFFFFF
Border Color: #3A3A3A
Border Radius: 8px
Shadow: none

Brand Personality

Tone: modern
Energy: medium
Audience: businesses looking for image optimization solutions

Imgix Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image source: imgix.com

Frequently Asked Questions

What is Imgix's primary brand color?
Imgix's primary brand color is #55BC90. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Imgix use?
Imgix uses #349169 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Imgix use?
Imgix uses Circularxxtt for body text and Circularxx for headings. Fonts were detected on https://www.imgix.com as part of their live design system.

Does Imgix use a light or dark theme?
Imgix's primary site uses a dark color scheme, with a background of #1E1E23.

Where can I find Imgix's logo?
Imgix's logo is available directly on their site (https://www.imgix.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://www.imgix.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Imgix.

Methodology

Brand data on this page was extracted from https://www.imgix.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. This page is published by CharacterQuilt and is not affiliated with or endorsed by Imgix.