illumio.json

Illumio Brand Identity

A complete profile of Illumio's visual system — colors, typography, components, and personality — extracted from https://illumio.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #FF5500
Accent #FF5500
Body Font Fkgrotesk
Heading Font Fkgrotesk

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: businesses seeking cybersecurity solutions

Illumio Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Fkgrotesk",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#FF5500",
    "secondary": "#3898EC",
    "accent": "#FF5500",
    "background": "#FFFFFF",
    "textPrimary": "#313638",
    "link": "#1A2C32"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Fkgrotesk",
      "heading": "Fkgrotesk"
    },
    "fontStacks": {
      "heading": [
        "Fkgrotesk",
        "sans-serif"
      ],
      "body": [
        "Fkgrotesk",
        "sans-serif"
      ],
      "paragraph": [
        "Fkgrotesk",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "46.4px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FF5500",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "rgb(255, 85, 0) 0px 0px 0px 2px inset"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#FF5500",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/63cdb40b25368837c04197b3/68818f677e1d0c54fe8b0f6a_Illumio%20Logo.svg",
    "favicon": "https://cdn.prod.website-files.com/63cdb40b25368837c04197b3/67070e6c3133465cd7d1b545_Illumio_Glyph_Orange_RGB-32x32.jpg",
    "ogImage": "https://cdn.prod.website-files.com/63cdb40b25368837c04197b3/67faa04c2e03c9c5327fa8d0_1200x630-Homepage-Social.webp",
    "logoHref": "https://www.illumio.com",
    "logoAlt": "Go to the homepage"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand's favicon and overall style.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Try Agent",
      "reasoning": "Button #4 ('Try Agent') uses the vibrant brand color #FF5500, which is consistent with the primary CTA style. The text is action-oriented, encouraging users to engage with the product."
    },
    "secondary": {
      "index": 19,
      "text": "Learn more",
      "reasoning": "Button #3 ('Learn more') has a different background color (#FFFFFF) and serves as a secondary action, providing additional information rather than a direct engagement."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses seeking cybersecurity solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand's favicon and overall style.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}