Idler Brand: Colors, Fonts, Logo & Visual Identity

Idler Brand Identity

A complete profile of Idler's visual system — colors, typography, components, and personality — extracted from https://idler.ai/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://idler.ai/.

Typography

Each font links to its Google Fonts page where available.

Visual Assets

Favicon

Brand Personality

Idler Brand in the Wild

Image: idler.ai
Source: idler.ai

Image: douglasmanufacturing.com
Source: douglasmanufacturing.com

Image: helixconveyor.com
Source: helixconveyor.com

Image: applied.com
Source: applied.com

Image: londonlibrary.co.uk
Source: londonlibrary.co.uk

Image: imgv2-2-f.scribdassets.com
Source: scribd.com

Frequently Asked Questions

What is Idler's primary brand color?

Idler's primary brand color is #3A6DB0. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Idler use?

Idler uses #4D4DFF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Idler use?

Idler uses Inter as the primary typeface across body and headings.

Does Idler use a light or dark theme?

Idler's primary site uses a light color scheme, with a background of #FFFFFF.

How was this brand profile generated?

This profile was extracted from https://idler.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Idler.

Methodology

Brand data on this page was extracted from https://idler.ai/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Idler.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "count": 3
    },
    {
      "family": "sans-serif",
      "count": 3
    }
  ],
  "colors": {
    "primary": "#3A6DB0",
    "secondary": "#9CA3AF",
    "accent": "#4D4DFF",
    "background": "#FFFFFF",
    "textPrimary": "#4D4DFF",
    "link": "#4D4DFF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "body": [
        "Inter",
        "sans-serif"
      ],
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": "https://idler.ai/favicon.ico",
    "ogImage": null
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0,
    "overall": 0
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "LLM failed",
        "confidence": 0
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false,
      "error": "LLM call failed or returned fallback values"
    }
  }
}