# Idler Brand Identity

A complete profile of **Idler**'s visual system — colors, typography, components, and personality — extracted from https://idler.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/idler
- Machine-readable JSON: https://characterquilt.com/branding/idler.json
- Per-page llms.txt: https://characterquilt.com/branding/idler/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #3A6DB0 |
| Accent | #4D4DFF |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #3A6DB0
- secondary: #9CA3AF
- accent: #4D4DFF
- background: #FFFFFF
- textPrimary: #4D4DFF
- link: #4D4DFF

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Favicon: https://idler.ai/favicon.ico

## Brand Personality

Tone: professional · Energy: medium · Audience: unknown

## Idler Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Idler**
  - Image: https://idler.ai/favicon.ico
  - Source: https://idler.ai/
- **CEMA D Idlers for Conveyor | Douglas Manufacturing | USA**
  - Image: https://www.douglasmanufacturing.com/wp-content/uploads/2025/06/Resized-Idler-Ad.jpg
  - Source: https://www.douglasmanufacturing.com/idlers/cema-d-idlers/
- **Helix DeltaT Conveyor Design - Help Idlers Report**
  - Image: https://www.helixconveyor.com/img/Help/help_img_reportIdlerDetails.png
  - Source: https://www.helixconveyor.com/App/THelp/#!/helpReportIdlers
- **Martin Conveyor Components | Applied | Applied**
  - Image: https://www.applied.com/medias/sys_master/root/h02/hc9/8835305013278/pg_supplierLandingPage_Martin_BeltTravelDia/pg-supplierLandingPage-Martin-BeltTravelDia.png
  - Source: https://www.applied.com/martin-conveyor-components?srsltid=AfmBOopH4zFVC-0mBs0NyEYKB86mt6nJu-Zup9P52cuI5TCmXXqnrOMl
- **New resource available: The Idler**
  - Image: https://www.londonlibrary.co.uk/images/O.L/The_Idler.jpg
  - Source: https://www.londonlibrary.co.uk/about-us/latest-news/2571-new-resource-available-the-idler
- **Conveyor Idlers Alignment Report | PDF | Manufactured Goods | Equipment**
  - Image: https://imgv2-2-f.scribdassets.com/img/document/395344812/original/e56b4b7fe5/1?v=1
  - Source: https://www.scribd.com/document/395344812/Idlers-Distribution

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "count": 3
    },
    {
      "family": "sans-serif",
      "count": 3
    }
  ],
  "colors": {
    "primary": "#3A6DB0",
    "secondary": "#9CA3AF",
    "accent": "#4D4DFF",
    "background": "#FFFFFF",
    "textPrimary": "#4D4DFF",
    "link": "#4D4DFF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "body": [
        "Inter",
        "sans-serif"
      ],
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": "https://idler.ai/favicon.ico",
    "ogImage": null
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0,
    "overall": 0
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "LLM failed",
        "confidence": 0
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false,
      "error": "LLM call failed or returned fallback values"
    }
  }
}
```