iCIMS Brand Identity

A complete profile of iCIMS's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #D6FF57
• secondary: #7C3BE2
• accent: #D6FF57
• background: #FFFFFF
• textPrimary: #000000
• link: #053535

Typography

• primary: Montserrat — https://fonts.google.com/specimen/Montserrat
• heading: Montserrat — https://fonts.google.com/specimen/Montserrat

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#FFFFFF, textColor=#000000, borderColor=#CED4DA, borderRadius=30px, shadow=none
• buttonPrimary: background=#D6FF57, textColor=#053535, borderColor=#D6FF57, borderRadius=30px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: enterprise businesses

iCIMS Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Rhea Moss of iCIMS: The Future Of Retail In The Post Pandemic World | by Jilea Hemmings | Authority Magazine | Medium
  • Image:
  • Source: link
• DIL-transit-rail.png
  • Image:
  • Source: link
• iCIMS UKG Pro™ HCM Integration Overview
  • Image:
  • Source: link
• 5 étapes pour réussir votre recrutement
  • Image:
  • Source: link
• Data Analyst in Dublin 2, Ireland | iCIMS Talent Acquisition
  • Image:
  • Source: link
• iCIMS Insights January Snapshot
  • Image:
  • Source: link

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {"family": "Montserrat", "role": "body"}
 ],
 "colors": {
 "primary": "#D6FF57",
 "secondary": "#7C3BE2",
 "accent": "#D6FF57",
 "background": "#FFFFFF",
 "textPrimary": "#000000",
 "link": "#053535"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Montserrat",
 "heading": "Montserrat"
 },
 "fontStacks": {
 "heading": ["Montserrat","sans-serif"],
 "body": ["Montserrat","sans-serif"],
 "paragraph": ["Montserrat","sans-serif"]
 },
 "fontSizes": {
 "h1": "70px",
 "h2": "42px",
 "body": "15px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "10px"
 },
 "components": {
 "input": {
 "background": "#FFFFFF",
 "textColor": "#000000",
 "borderColor": "#CED4DA",
 "borderRadius": "30px",
 "shadow": "none"
 },
 "buttonPrimary": {
 "background": "#D6FF57",
 "textColor": "#053535",
 "borderColor": "#D6FF57",
 "borderRadius": "30px",
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#FFFFFF",
 "textColor": "#000000",
 "borderRadius": "0px",
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://www.icims.com/wp-content/themes/icims4/src/img/icims-logo-r.svg",
 "favicon": "https://cdn31.icims.com/wp-content/uploads/2026/02/06154413/cropped-android-chrome-512x512-1-1-32x32.png",
 "ogImage": "https://cdn31.icims.com/wp-content/uploads/2026/03/04085503/icims-logo-metadata-1200x630-1.jpg",
 "logoHref": "/",
 "logoAlt": "iCIMS logo"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 0,
 "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'iCIMS'.",
 "confidence": 0.95,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 0,
 "text": "Request demo",
 "reasoning": "Button #0 'Request demo' is the primary CTA due to its vibrant green color (#D6FF57), which is consistent with the brand's accent color, and its action-oriented text encouraging user engagement."
 },
 "secondary": {
 "index": 2,
 "text": "EXPLORE COALESCE AI",
 "reasoning": "Button #2 'EXPLORE COALESCE AI' is selected as the secondary CTA because it has a different background color (#FFFFFF) and provides an exploratory action, complementing the primary CTA."
 },
 "confidence": 0.95
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "enterprise businesses"
 },
 "designSystem": {
 "framework": "bootstrap",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'iCIMS'.",
 "confidence": 0.95
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}