IcePanel Brand Identity

A complete profile of IcePanel's visual system — colors, typography, components, and personality — extracted from https://icepanel.io. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/icepanel
• Machine-readable JSON: https://characterquilt.com/branding/icepanel.json

Quick Facts

Color Palette

• primary: #00ADDB
• secondary: #99A1AF
• accent: #62E2FE
• background: #0C0D0D
• textPrimary: #0C0D0D
• link: #62E2FE

Typography

• primary: IBM Plex Sans — https://fonts.google.com/specimen/IBM+Plex+Sans
• heading: IBM Plex Sans — https://fonts.google.com/specimen/IBM+Plex+Sans

Visual Assets

• Logo: https://icepanel.io/assets/icepanel-logo-white.svg
• Favicon: https://icepanel.io/favicon/Favicon-Dark-32x32.png
• Social card (og:image): /social-media.png

UI Components

• buttonPrimary: background=#1F2121, textColor=#FFFFFF, borderRadius=4px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=4px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: software developers and architects

IcePanel Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• C4 Model for Software Architecture | IcePanel
  • Image: https://icepanel.io/images/c4-assets/c4-model-getting-started.jpg
  • Source: https://icepanel.io/c4-model
• How to diagram a microservices architecture in IcePanel
  • Image: https://assets.icepanel.io/blog/how-to-diagram-microservices-IcePanel/microservice-app.png
  • Source: https://icepanel.io/blog/2024-09-24-how-to-diagram-microservices-icepanel
• Blog | IcePanel
  • Image: https://icepanel.io/assets/brian-laptop-iceberg.png
  • Source: https://icepanel.io/blog
• C4 model - Best practice for whiteboard diagrams
  • Image: https://assets.icepanel.io/blog/c4-model-best-practice-for-whiteboard-diagrams/c4%20stickies%20connected.jpg
  • Source: https://icepanel.io/blog/2022-12-13-c4-model-best-practices-for-whiteboard-diagrams
• C4 model for system architecture design
  • Image: https://assets.icepanel.io/blog/c4-model-for-system-architecture/people-around-table.png
  • Source: https://icepanel.io/blog/2022-10-03-c4-model-for-system-architecture-design
• E-book - Communicating architecture with the C4 model
  • Image: https://assets.icepanel.io/blog/e-book-communicate-software-architecture-with-C4-model/hero-e-book-communicating-software-architecture.png
  • Source: https://icepanel.io/blog/2025-11-26-ebook-communicating-architecture-with-the-c4-model

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.