Icarus Brand Identity

A complete profile of Icarus's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #213C4E
• secondary: #182241
• accent: #536C7C
• background: #FFFFFF
• textPrimary: #7B949C
• link: #7B949C

Typography

• primary: Raleway — https://fonts.google.com/specimen/Raleway
• heading: Space Grotesk — https://fonts.google.com/specimen/Space+Grotesk

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#536C7C, textColor=#FFFFFF, borderRadius=300px, shadow=none
• buttonSecondary: background=#7B949C, textColor=#213C4E, borderRadius=0px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: technology enthusiasts

Icarus Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• About | Join the Pioneers — Icarus
  • Image:
  • Source: https://www.icarus.one/about
• About | Join the Pioneers — Icarus
  • Image:
  • Source: https://www.icarus.one/about
• About | Join the Pioneers — Icarus
  • Image:
  • Source: https://www.icarus.one/about
• About | Join the Pioneers — Icarus
  • Image:
  • Source: https://www.icarus.one/about
• About | Join the Pioneers — Icarus
  • Image:
  • Source: https://www.icarus.one/about
• Contact | Connect with Us Now — Icarus
  • Image:
  • Source: https://www.icarus.one/contact

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {"family": "Raleway", "role": "body"},
 {"family": "Space Grotesk", "role": "heading"}
 ],
 "colors": {
 "primary": "#213C4E",
 "secondary": "#182241",
 "accent": "#536C7C",
 "background": "#FFFFFF",
 "textPrimary": "#7B949C",
 "link": "#7B949C"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Raleway",
 "heading": "Space Grotesk"
 },
 "fontStacks": {
 "heading": ["Space Grotesk"],
 "body": ["sans-serif"],
 "paragraph": ["Raleway"]
 },
 "fontSizes": {
 "h1": "73.6px",
 "h2": "73.6px",
 "body": "19.2px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "0px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#536C7C",
 "textColor": "#FFFFFF",
 "borderRadius": "300px",
 "borderRadiusCorners": {
 "topLeft": "300px",
 "topRight": "300px",
 "bottomRight": "300px",
 "bottomLeft": "300px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#7B949C",
 "textColor": "#213C4E",
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://images.squarespace-cdn.com/content/v1/680ce66c0b8f97663141e571/775710db-fa25-45b8-9be9-b8100d5bfab9/Logo+Side+Transparent+White.png?format=1500w",
 "favicon": "https://images.squarespace-cdn.com/content/v1/680ce66c0b8f97663141e571/d4e8a4e6-649c-4de9-affb-58d0e79f5e02/favicon.ico?format=100w",
 "ogImage": "http://static1.squarespace.com/static/680ce66c0b8f97663141e571/t/680cf855d6e29c64147ccfa8/1745680469833/Logo+Side+Transparent+White.png?format=1500w",
 "logoHref": "/",
 "logoAlt": "Icarus"
 },
 "personality": {
 "tone": "modern",
 "energy": "medium",
 "targetAudience": "technology enthusiasts"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.9,
 "colors": 0.9,
 "overall": 0.9
 }
}