Icarus Brand Identity

A complete profile of Icarus's visual system — colors, typography, components, and personality — extracted from https://www.icarus.one/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/icarus
• Machine-readable JSON: https://characterquilt.com/branding/icarus.json
• Per-page llms.txt: https://characterquilt.com/branding/icarus/llms.txt

Quick Facts

Color Palette

• primary: #213C4E
• secondary: #182241
• accent: #536C7C
• background: #FFFFFF
• textPrimary: #7B949C
• link: #7B949C

Typography

• primary: Raleway — https://fonts.google.com/specimen/Raleway
• heading: Space Grotesk — https://fonts.google.com/specimen/Space+Grotesk

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#536C7C, textColor=#FFFFFF, borderRadius=300px, shadow=none
• buttonSecondary: background=#7B949C, textColor=#213C4E, borderRadius=0px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: technology enthusiasts

Icarus Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• About | Join the Pioneers — Icarus
  • Image:
  • Source: https://www.icarus.one/about
• About | Join the Pioneers — Icarus
  • Image:
  • Source: https://www.icarus.one/about
• About | Join the Pioneers — Icarus
  • Image:
  • Source: https://www.icarus.one/about
• About | Join the Pioneers — Icarus
  • Image:
  • Source: https://www.icarus.one/about
• About | Join the Pioneers — Icarus
  • Image:
  • Source: https://www.icarus.one/about
• Contact | Connect with Us Now — Icarus
  • Image:
  • Source: https://www.icarus.one/contact

Working with these fonts

Not found on Google Fonts? Here are some instructions for if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.