Hypotenuse AI Brand Identity

A complete profile of Hypotenuse AI's visual system — colors, typography, components, and personality — extracted from https://hypotenuse.ai/. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #5148D7
• secondary: #ABA7FD
• accent: #5148D7
• background: #FFFFFF
• textPrimary: #18181B
• link: #4434BF

Typography

• primary: DM Sans — https://fonts.google.com/specimen/DM+Sans
• heading: DM Sans — https://fonts.google.com/specimen/DM+Sans

Visual Assets

• Logo:
• Favicon:
• Social card (og:image): .webp)

UI Components

• buttonPrimary: background=#5148D7, textColor=#FFFFFF, borderRadius=9999px, shadow=none
• buttonSecondary: background=#F7F6FF, textColor=#5148D7, borderColor=#6E63FA, borderRadius=9999px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: ecommerce businesses

Hypotenuse AI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• How Enterprise Content Teams Are Using AI In Content Creation
  • Image:
  • Source: Link
• 6 Blog Post Templates That Actually Work
  • Image:
  • Source: Link
• SEO Workflow for Content Success
  • Image:
  • Source: Link
• What Is A Blog and How Does It Work? - Hypotenuse AI
  • Image:
  • Source: Link
• Definitive Guide To Brand Storytelling - Hypotenuse AI
  • Image:
  • Source: Link
• Blog vs. Article: What's the Difference?
  • Image:
  • Source: Link

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 { 
 "family": "DM Sans",
 "role": "body"
 }
 ],
 "colors": {
 "primary": "#5148D7",
 "secondary": "#ABA7FD",
 "accent": "#5148D7",
 "background": "#FFFFFF",
 "textPrimary": "#18181B",
 "link": "#4434BF"
 },
 "typography": {
 "fontFamilies": {
 "primary": "DM Sans",
 "heading": "DM Sans"
 },
 "fontStacks": {
 "heading": [
 "DM Sans",
 "sans-serif"
 ],
 "body": [
 "DM Sans",
 "sans-serif"
 ],
 "paragraph": [
 "DM Sans",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "81.2272px",
 "h2": "64.6912px",
 "body": "25.864px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "12px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#5148D7",
 "textColor": "#FFFFFF",
 "borderRadius": "9999px",
 "borderRadiusCorners": {
 "topLeft": "9999px",
 "topRight": "9999px",
 "bottomRight": "9999px",
 "bottomLeft": "9999px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#F7F6FF",
 "textColor": "#5148D7",
 "borderColor": "#6E63FA",
 "borderRadius": "9999px",
 "borderRadiusCorners": {
 "topLeft": "9999px",
 "topRight": "9999px",
 "bottomRight": "9999px",
 "bottomLeft": "9999px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://cdn.prod.website-files.com/5f23b456c81e6bebb921e9cb/685e602727d774e6cd750323_hypologonewwhite.svg",
 "favicon": "https://cdn.prod.website-files.com/5f23b456c81e6bebb921e9cb/68760426e65fdd10ec382c46_Favicon%2032x32.png",
 "ogImage": "https://cdn.prod.website-files.com/5f23b456c81e6bebb921e9cb/68faf34db5cab4f4e99b0353_hypotenuseai-opengraph%20(1).webp",
 "logoHref": "https://www.hypotenuse.ai/"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 4,
 "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand's favicon.",
 "confidence": 0.9,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 5,
 "text": "Book demo",
 "reasoning": "Button #5 has a vibrant brand color (#5148D7) and action-oriented text 'Book demo', making it the primary CTA."
 },
 "secondary": {
 "index": 4,
 "text": "Try for free",
 "reasoning": "Button #4 has a different background color (#F7F6FF) and supports the primary action with 'Try for free'."
 },
 "confidence": 0.95
 },
 "personality": {
 "tone": "modern",
 "energy": "medium",
 "targetAudience": "ecommerce businesses"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand's favicon.",
 "confidence": 0.9
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}