Hypotenuse AI Brand Identity

A complete profile of Hypotenuse AI's visual system — colors, typography, components, and personality — extracted from https://hypotenuse.ai/. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #5148D7
• secondary: #ABA7FD
• accent: #5148D7
• background: #FFFFFF
• textPrimary: #18181B
• link: #4434BF

Typography

• primary: DM Sans — https://fonts.google.com/specimen/DM+Sans
• heading: DM Sans — https://fonts.google.com/specimen/DM+Sans

Visual Assets

• Logo:
• Favicon:
• Social card (og:image): .webp)

UI Components

• buttonPrimary: background=#5148D7, textColor=#FFFFFF, borderRadius=9999px, shadow=none
• buttonSecondary: background=#F7F6FF, textColor=#5148D7, borderColor=#6E63FA, borderRadius=9999px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: ecommerce businesses

Hypotenuse AI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• How Enterprise Content Teams Are Using AI In Content Creation
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  • Source: Link
• 6 Blog Post Templates That Actually Work
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  • Source: Link
• SEO Workflow for Content Success
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  • Source: Link
• What Is A Blog and How Does It Work? - Hypotenuse AI
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  • Source: Link
• Definitive Guide To Brand Storytelling - Hypotenuse AI
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  • Source: Link
• Blog vs. Article: What's the Difference?
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  • Source: Link

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

Instructions to download fonts

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.