Hype Brand Identity

A complete profile of Hype's visual system — colors, typography, components, and personality — extracted from https://www.hype.meme/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/hype
• Machine-readable JSON: https://characterquilt.com/branding/hype.json

Quick Facts

Color Palette

• primary: #9CA3AF
• secondary: #2F0E1F
• accent: #0C1A31
• background: #000000
• textPrimary: #FFFFFF
• link: #0C1A31

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Favicon: https://hype.meme/favicon.ico
• Social card (og:image): https://hype-storage-bucket.s3.us-west-2.amazonaws.com/hype-logo.png

UI Components

• buttonPrimary: background=#FFFFFF, textColor=#000000, borderRadius=9999px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy individuals interested in digital assets

Hype Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Hype
  • Image: https://hype-storage-bucket.s3.us-west-2.amazonaws.com/hype-logo.png
• You're invited to Hype!
  • Image: https://hype.meme/_next/image?url=%2Flanding-page-hero.png&w=1920&q=75
• Hype Burger Ad : r/blender
  • Image: https://cdnb.artstation.com/p/assets/images/images/004/491/899/large/kenneth-king-hypeburgerad2.jpg?1484064280
• Hype Report | Podcast on Spotify
  • Image: https://i.scdn.co/image/ab6765630000ba8a60cda7146473f0f433d34df3
• Hype - Event Music Festival Landing Page, Websites ft. event & festival - Envato
  • Image: https://elements-resized.envatousercontent.com/elements-cover-images/e4f6436f-848e-4b22-aa7d-d7849b103b54?w=433&cf_fit=scale-down&q=85&format=auto&s=6a35075dd22dc0cf8bfbe37acd7281ff5ec14a9c57901efc358241f6e890fc52
• Ad Hype: True or False? | Federal Trade Commission
  • Image: https://i.ytimg.com/vi/K1YNDqF750c/maxresdefault.jpg

Working with these fonts

Not found on Google Fonts? Here are some steps that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.